---
title: "Instagram iOS Revenue & Downloads 2026"
description: "Instagram: Videos, creators & friends. Revenue: $10M. Download estimates and top chart rankings, updated daily."
url: https://trendapps.dev/app/ios/389801252/
markdown: https://trendapps.dev/app/ios/389801252/index.md
platform: iOS
updated: 2026-10-22
source: TrendApps
license: CC BY 4.0
---

# Instagram

*Videos, creators & friends*

by Instagram, Inc. · iOS · Top Chart

## Key metrics

| Metric | Value |
| --- | --- |
| Monthly revenue (store, estimated) | $10M |
| Monthly downloads (estimated) | 1M |
| Revenue per download | $10 |
| Rating | 4.7★ (29.6M ratings) |
| Price | Free |
| In-app purchases | Yes |
| Category | Top Chart |
| Top free rank | #30 in Top Chart |
| Top grossing rank | #8 in Top Chart |
| First seen on the store | October 6, 2010 |
| Last data update | 2026-10-22 |

## Summary

Currently sitting at #30 in free top chart and #8 in revenue rankings, Instagram iOS app has established itself as a seasoned player with proven staying power in the top chart category. Monthly download estimates are tracked daily, and the app shows high profitability on a revenue-per-download basis, with estimated monthly revenue of $10M. Over 16 years since launch, it has accumulated 29.6M reviews and built its current revenue stream. The app maintains a 4.7-star rating, operating within a fiercely competitive market. This United States application demonstrates an impressive per-user monetization – learn more at their official website.

## Briefing

Instagram is an iOS app (Free) by Instagram, Inc. in the top chart category, holding #30 in the free top chart and #8 in the grossing rankings. It draws an estimated 1M downloads a month and holds a 4.7-star rating.

- Monetizes through in-app purchases ranging from $0.99 to $14.99.
- Ships new versions about one a week.
- Latest version is 445.0.0, released August 31, 2026.
- 86% of ratings are five-star.
- Available in 38 languages.
- Strongest in US, BR, CN.
- Downloads at 578.7 MB and requires iOS 16.3+.
- Rated 13+.

## Specs

| Spec | Value |
| --- | --- |
| Version | 445.0.0 |
| Release status | Worldwide |
| Age rating | 13+ |
| Requires | iOS 16.3+ |
| Size | 578.7 MB |
| Languages | Bengali, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Gujarati, Hindi, Hungarian, Indonesian, Italian, Japanese, KN, Korean, Malay, ML, Marathi, Norwegian, Polish, Portuguese, PA, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, TA, TE, Thai, Turkish, Ukrainian, Vietnamese |
| Price | Free |
| First seen | October 2010 |
| Top markets | US, BR, CN |
| Publisher country | US |
| Website | [Visit website](http://instagram.com/) |
| Support | [Visit support](http://help.instagram.com/) |

## What's new

| Version | Date |
| --- | --- |
| 445.0.0 | August 31, 2026 |
| 444.0.0 | August 24, 2026 |
| 443.1.0 | August 21, 2026 |
| 443.0.0 | August 18, 2026 |
| 442.0.0 | August 10, 2026 |

## In-app purchases

| Item | Price | Duration |
| --- | --- | --- |
| Instagram Badge | $4.99 | — |
| Meta Verified Standard (Monthly) | $14.99 | P1M |
| Instagram Badge | $0.99 | — |

## Featured reviews

- **2★ · Questionable security and no human being to talk to about it! · December 21, 2025** — I wouldn’t be writing this review, if I had been capable of talking to actual person! In the middle of the night, while I was asleep, someone succeeded at hacking into one of my Instagram accounts…after only two failed attempts! At the time of the first two attempts, which, again, happened while I was asleep, Instagram sent codes to my phone. On the third attempt, a message was sent to me via WhatsApp, informing me that my account had been accessed. That was just after 2AM. When I discovered these messages, after I woke up, at around 8AM, I clicked on a link that required me to verify whether it was me who had logged in. I, of course, clicked on “This wasn’t me.” Nothing happened! Every time I tried clicking on that option, a message popped up saying, “Something went wrong. Please try again.” It just said that over and over again. I was horrified. I had two Instagram accounts. The one that was hacked into, I simply deleted because I wasn’t using it that much anyway. The big problem is, the account that was hacked into was connected to my other, more important account, as well as my Facebook profile. I wonder what information the hacker stole! Lord knows, they had plenty of time to take whatever they wanted! The most I could do was chat with an AI bot about it! I gave this app two stars, instead of one, only because there is plenty about Instagram that I actually like, but what is it worth to have such a social media account when things like this can happen so easily?!
- **5★ · Creative and User-Enhancing Suggestions · July 1, 2024** — Dear Instagram Developers, I hope this message finds you well. I am writing to offer a few suggestions that I believe would greatly benefit and enhance the functionality of Instagram. Firstly, I propose the inclusion of a feature that would allow users to add music to their profiles. This addition would undoubtedly add a whole new dimension of creativity and personalization, empowering users to express themselves through their favorite tunes. Secondly, I would like to address a concern regarding the white circle that surrounds the profile photo. In my opinion, this visual element can sometimes disrupt the overall aesthetic and proportion of the photo. I respectfully suggest that the option to remove or customize this circle be made available, allowing users to further curate their profiles in alignment with their personal branding. Last but not least, I would like to express my desire for Instagram to support the option of using GIFs as profile photos. This animated form of self-expression would undoubtedly inject a playful and engaging element into users&#39; profiles, increasing their appeal and individuality. I genuinely believe that these proposals could positively impact the Instagram user experience, fostering increased creativity and allowing for further personalization. I appreciate your time and consideration, and I eagerly look forward to seeing the continued evolution of the platform. Thank you for your attention to these suggestions.
- **5★ · My problem · August 21, 2023** — Instagram is a really good app and I love it but I had a problem recently… Someone made an account pretending to be me they used one my pictures from my page and used my name and middle name as well, at first I thought it was a friend but then I realized it was someone else I reported that account but they didn’t take the account down. I also asked everyone I follow, friends almost everyone on Instagram to report the account which they did and the account was still not taken down! I had people after people after people reporting this account and they still would not take the account down after a while I gave up because I’m not gonna waste my time if you guys aren’t doing anything about it. A couple weeks later I had a message request from that account making a joke about it saying “Hey can you stop pretending to be me!?” And then they said “nah I’m just kidding I don’t wanna be you anymore, here’s the password to this account” and the password to the account actually worked there wasn’t no email or phone number which was odd. I’m glad this person stopped pretending to be me! But that is not the point. That person can be pretending to be someone else as I type this right now and the fact that you guys didn’t do anything to try and help is sickening honestly. Honestly love the app but you guys gotta do better people should not be able to pretend be someone else and then when we ask for you to take there account down you refuse very unhappy with that. Hope this review helped just be careful especially with your children on this app, Thank you.

## About

Little moments lead to big friendships. Share yours on Instagram. 
— From Meta

Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.

Share what you’re up to and into:
- Turn your life into a movie and discover short, entertaining videos on Instagram with Reels.
- Keep up with friends on the fly with Stories and Notes that disappear after 24 hours.
- Start group chats and share unfiltered moments with your Close Friends.
- Share memories from recent events or trips in Feed.
- Customize your posts with exclusive templates, music, stickers and filters.

Dive into your interests.
- Watch videos from your favorite creators and discover new content that’s personalized to your interests.
- Get inspired by photos and videos from new accounts in Explore.
- Discover brands and small businesses, and shop products that are relevant to your personal style.

Some Instagram features may not be available in your country or region.

Terms and Policies: https://help.instagram.com/581066165581870

Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health

Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

## Questions about this app

### How does Instagram iOS app make money?

Instagram iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.

### How much revenue does Instagram generate?

Instagram iOS app generates an estimated monthly revenue of $10M.

### What are Instagram iOS app's download statistics?

Instagram iOS app download estimates are updated daily. The app maintains a 4.7-star rating based on 29.6M user reviews, indicating strong user satisfaction in the top chart market.

### Is Instagram iOS app performing well in its category?

Instagram iOS app ranks #30 in the free top chart and #8 in revenue rankings. The app's performance metrics suggest strong market presence with established user base.

### Where can I download Instagram iOS app?

You can download Instagram iOS app from the App Store for iOS devices, requiring iOS 16.3 or later. The app offers in-app purchases for enhanced functionality.

## Links

- [App Store page](https://apps.apple.com/app/id389801252)
- [Developer website](http://instagram.com/)
- [Instagram, Inc. on TrendApps](https://trendapps.dev/publisher/389801255/)
- [Top Top Chart apps on iOS](https://trendapps.dev/top-trending-apps/ios/top-chart/)
- [App economics statistics](https://trendapps.dev/statistics/)

Source: https://trendapps.dev/app/ios/389801252/ · Markdown: https://trendapps.dev/app/ios/389801252/index.md · Methodology: https://trendapps.dev/methodology/
