--- title: "DOWN: The Casual Dating App Revenue" description: "DOWN: The Casual Dating App: Seeking a Meetup or Wild Date?. Revenue: $400K. Download estimates and lifestyle rankings, updated daily." url: https://trendapps.dev/app/ios/601174087/ markdown: https://trendapps.dev/app/ios/601174087/index.md platform: iOS updated: 2026-10-09 source: TrendApps license: CC BY 4.0 --- # DOWN: The Casual Dating App *Seeking a Meetup or Wild Date?* by Down App, Inc. · iOS · Lifestyle ## Key metrics | Metric | Value | | --- | --- | | Monthly revenue (store, estimated) | $400K | | Monthly downloads (estimated) | 100K | | Revenue per download | $4 | | Rating | 4.3★ (129.8K ratings) | | Price | Free | | In-app purchases | Yes | | Category | Lifestyle | | Top free rank | #72 in Lifestyle | | Top grossing rank | #16 in Lifestyle | | First seen on the store | May 1, 2013 | | Last data update | 2026-10-09 | ## Summary Currently sitting at #72 in free lifestyle charts and #16 in revenue rankings, DOWN: The Casual Dating App iOS app has established itself as a seasoned player with proven staying power in the lifestyle category. Monthly download estimates are tracked daily, and the app shows solid profitability on a revenue-per-download basis, with estimated monthly revenue of $400K. Over 13 years since launch, it has accumulated 129.8K reviews and built its current revenue stream. The app maintains a 4.3-star rating, operating within a moderately competitive landscape. This Singapore application demonstrates a solid revenue efficiency – learn more at their official website. ## Briefing DOWN: The Casual Dating App is an iOS app (Free) by Down App, Inc. in the lifestyle category, holding #72 in the free lifestyle charts and #16 in the grossing rankings. It draws an estimated 100K downloads a month and holds a 4.3-star rating. - Monetizes through in-app purchases ranging from $4.99 to $39.99. - Ships new versions about one a fortnight. - Latest version is 81, released August 31, 2026. - 74% of ratings are five-star. - Available in 2 languages. - Strongest in US, GB, IN. - Downloads at 187.2 MB and requires iOS 17.0+. - Rated 18+. ## Specs | Spec | Value | | --- | --- | | Version | 81 | | Release status | Regional release | | Age rating | 18+ | | Requires | iOS 17.0+ | | Size | 187.2 MB | | Languages | English, Chinese | | Price | Free | | First seen | May 2013 | | Top markets | US, GB, IN | | Publisher country | Singapore | | Website | [Visit website](http://www.downapp.com) | | Support | [Visit support](http://www.downapp.com) | ## What's new | Version | Date | | --- | --- | | 81 | August 31, 2026 | | 80 | August 17, 2026 | | 79.2 | August 6, 2026 | | 79.1 | July 23, 2026 | | 79 | July 16, 2026 | ## In-app purchases | Item | Price | Duration | | --- | --- | --- | | Down VIP (Monthly) | $19.99 | P1M | | 3mo VIP Wild Dating & Hookup (Quarterly) | $35.99 | P3M | | 1mo VIP on DOWN Dating App (Monthly) | $19.99 | P1M | | 1 Week Profile Boost | $9.99 | P7D | | 1 Week Profile Boost | $6.99 | P7D | | 3mo Upgraded Dating & Matches (Quarterly) | $29.99 | P3M | | VIP Wild Dating & Hookup (Monthly) | $39.99 | P1M | | Down VIP, 1 Week | $24.99 | P7D | | 1 Week Profile Boost | $4.99 | P7D | | Down VIP, 1 Week | $12.99 | P7D | ## Featured reviews - **4★ · Preliminary Review · September 16, 2025** — I happened to see an article in Men’s Health Magazine titled, “The 17 Best Sex Apps for Finding a Casual Hookup”, and Down Dating was one of the 17. It was easy to set up my profile, in fact you have limited space to describe yourself and/or what you are looking for. Instead, the app relies on picking what you’d be “down” to trying - things like cuddling, kissing, fwb, group play, etc. You also can choose what type of relationship you are looking for - casual or more serious. I’ve only been on the site a very short time, but I have not seen any clearly fake profiles, nor received any message from bots or catfishers like I have on some other sites (like when your profile is essentially empty) and a “women” is reaching out to you). I have sent a few likes and messages, but have not heard back anything yet, but if anything, at this point that makes me feel like this is a legitimate site (and it was in the Men’s Health article which also lends it some degree of credibility). I hope to be able to report back soon my further experience with the site confirming this preliminary review. - **2★ · Not that good of an app, way better ones out there · July 9, 2024** — Overpriced & nobody ever responded to any attempts made to begin communicating. If you make a mistake & accidentally swipe up or down, you add somebody mistakenly to those that you like even though you may not like them at all. But bc there is so much clutter on the screen, whenever attempting to simply move the picture up or down to gain a better perspective & better view of a given picture & profile, you end up “liking,” or wanting to either date ir hookup w a given person even though you don’t want to at all. Just trying to see a profile picture & it ends thinking you want to get w that person. It’s a terrible design & there is no way of deleting a mistake “date,” or “hookup.” So then you end up stuck w profiles & people who you don’t want to date, or hookup w, but end up stuck w a list of possible mistakes that you can’t undo. Your just stuck w a bunch of people who you don’t want to talk to or date, but I guess they end up thinking you do just bc you wanted a better look at their profile picture so the app punishes you by making you keep your mistakes, no way or correcting them. Also, no of looking back at any “flirts,” you may have sent & what you said to any person. In case you wanted to go back & see what you said to who, it’s not possible. Not a fan of the app, will not be renewing. - **1★ · Ridiculous app · March 2, 2025** — This app is ridiculous. You can see all types of people on here, you can even like people and have them like you back. Most accounts on here are fakes, with well known social media influencers stock photos from social media being used to attempt to lure people in. You cannot at all interact with anyone on this site unless you pay the $32 a month subscription fee. Oh, and when you sign up, you’re automatically entered into a re-occurring subscription that charges $32 a month that is charged to your debit card. This site is a literal scam, because what happens is that as soon as you sign up for their subscription JUST TO BE ABLE TO MESSAGE!!! The people that liked you previously all the sudden become ghosts. All the accounts on here are not real and are actual bots that mimic interactions in order lure you in to paying. Then as soon as you pay, the bots become silent because this company has already gotten what they want from you and that is your money. There is absolutely no and I really mean ZERO customer service to contact either. Like, they don’t even have that option. So as soon you opt to give them your debit card or payment details, you’re now locked into a subscription that you cannot cancel or get out of. I’m not even certain how they get away with literally scamming people and get to remain on the App Store. This definitely needs to be looked in to. DON’T SAT YOU WEREN’T WARNED! ## About Your search is over: this is where curiosity and honesty meet to create magical dates! 17+ million open-minded singles exploring and keeping it real. No matter what kind of relationship you're seeking, you're in control—express openly whether you're looking for something SERIOUS or CASUAL. DOWN is the most honest dating app for open-minded singles to connect, express themselves freely, and find what they truly want. Discover your dating life in a safe space. Your privacy and safety are our top priorities. We employ robust measures, including photo verification, to proactively identify and mitigate inauthentic accounts and scammers—creating a safe environment for you to match and chat with nearby singles. To enhance safety and provide a more authentic experience, all users must now be photo-verified. We’re committed to combating inauthentic accounts to improve your experience, and we verify all users from the start. DOWN is the perfect app for singles seeking casual relationships, long-term commitments, or anything in between. Find attractive singles near you. Flirt, meet, date, and have fun every day! Join our community of over 17 million users, be straightforward and date the honest way: If you're seeking casual fun, say "GET DOWN." If you're looking for something more serious, say "GET DATE." It's that simple—you choose! How DOWN Works: Sign up once with a Mobile Number, Apple ID, or Facebook to verify your identity (don't worry—we NEVER post to your Facebook wall!). Like singles nearby: We will only inform them if they’re interested in you too! When we confirm you’re both interested in chatting or ready to date, we’ll notify you so you can meet! The app is free to download and use. We also offer an optional subscription package called DOWN Private Membership. Subscribe to access DOWN's premium features and enjoy all the advantages—giving you the best chances of success. Payment will be charged to your iTunes Account upon purchase. If you choose the subscription option, it will automatically renew unless auto-renew is disabled at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours before the end of the current period, which will outline the renewal cost. Subscriptions can be managed by the user, and auto-renewal can be turned off through the user's Account Settings after purchase. No cancellation of the current subscription is allowed during the active subscription period. All personal data is handled in accordance with DOWN's privacy policy. More details can be found here: https://www.downapp.com/privacy. Terms and Conditions can be found here: https://www.downapp.com/terms. ## Questions about this app ### How does DOWN: The Casual Dating App iOS app make money? DOWN: The Casual Dating App iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page. ### How much revenue does DOWN: The Casual Dating App generate? DOWN: The Casual Dating App iOS app generates an estimated monthly revenue of $400K. ### What are DOWN: The Casual Dating App iOS app's download statistics? DOWN: The Casual Dating App iOS app download estimates are updated daily. The app maintains a 4.3-star rating based on 129.8K user reviews, indicating strong user satisfaction in the lifestyle market. ### Is DOWN: The Casual Dating App iOS app performing well in its category? DOWN: The Casual Dating App iOS app ranks #72 in the free lifestyle charts and #16 in revenue rankings. The app's performance metrics suggest significant growth potential in a low-competition segment. ### Where can I download DOWN: The Casual Dating App iOS app? You can download DOWN: The Casual Dating App iOS app from the App Store for iOS devices, requiring iOS 17.0 or later. The app offers in-app purchases for enhanced functionality. ## Links - [App Store page](https://apps.apple.com/app/id601174087) - [Developer website](http://www.downapp.com) - [Down App, Inc. on TrendApps](https://trendapps.dev/publisher/601172070/) - [Top Lifestyle apps on iOS](https://trendapps.dev/top-trending-apps/ios/lifestyle/) - [App economics statistics](https://trendapps.dev/statistics/) Source: https://trendapps.dev/app/ios/601174087/ · Markdown: https://trendapps.dev/app/ios/601174087/index.md · Methodology: https://trendapps.dev/methodology/