---
title: "Finance Apps: Revenue, Downloads and Monetization Statistics"
description: "Store revenue, downloads, monetization model, ratings and app age for 2,383 tracked Finance apps on iOS and Android — what share earns, what earners make, and which platform pays more."
url: https://trendapps.dev/statistics/categories/finance/
markdown: https://trendapps.dev/statistics/categories/finance/index.md
updated: 2026-09-11
apps: 2383
source: TrendApps
license: CC BY 4.0
---

# Finance Apps: Revenue, Downloads and Monetization Statistics

TrendApps Research · updated 2026-09-11 · 2,383 apps

TrendApps tracks 2,383 Finance apps across the App Store and Google Play. 17.5% of them earn more than $1,000 a month, below the 18.3% rate across all categories. Among Finance apps that earn, the median is $20k a month. Free Finance apps with IAP earn 55.0% of the time. Store revenue only; advertising income is not included, so ad-supported apps show as not earning here.

- **17.5%** — of Finance apps earn $1k+ a month
- **$20k** — median among earners
- **55.0%** — of free + IAP apps earn $1k+
- **$1.50** — median revenue per download

## How many Finance apps make money?

416 of the 2,383 tracked Finance apps earn more than $1,000 a month from store sales and IAP. That is 17.5% of the category. Among those earners, a quarter make $9k or less and a quarter make $40k or more. The top 10% of Finance earners clear $100k a month.

Revenue estimates below $1,000 sit at a floor, so "earning" means clearing that line. The comparison against all categories tells you whether Finance is a category where store purchases are a normal way to pay, or one where users expect everything free.

Finance apps above and below the $1,000/month floor

| Slice | Value |
| --- | --- |
| Earn more than $1k/month | 417 apps |
| At or below the $1k floor | 1,966 apps |

Share earning $1k+/month vs all categories

| Item | Value |
| --- | --- |
| Finance | 17.5% |
| All categories | 18.3% |

Monthly revenue among earning apps: 25th percentile, median, 90th percentile

| Item | 25th percentile | Median | Top |
| --- | --- | --- | --- |
| Finance earners | $9k | $20k | $100k |
| All earners | $10k | $40k | $700k |

Data table

| Percentile (earning apps) | Monthly revenue |
| --- | --- |
| 25th | $9k |
| 50th (median) | $20k |
| 75th | $40k |
| 90th | $100k |

## Finance apps: iOS vs Android

iOS Finance apps earn more than $1,000 a month 12.1% of the time. Android Finance apps earn 30.2% of the time. Among earners, the iOS median is $20k a month. The Android median is $20k. Android Finance apps pass 1,000 monthly downloads 46.5% of the time, against 17.5% on iOS.

Read the two rows together: the earning rate tells you where a Finance app is more likely to make anything, the median tells you where the earners are larger. Across the whole catalogue Android earns slightly more often and iOS earns more per app; the category-level split above is the one that should decide your first platform.

Share of apps earning $1k+/month

| Item | Value |
| --- | --- |
| iOS · 1,675 apps | 12.1% |
| Android · 708 apps | 30.2% |

Monthly revenue among earning apps by platform: 25th, median, 90th

| Item | 25th percentile | Median | Top |
| --- | --- | --- | --- |
| iOS earners | $10k | $20k | $100k |
| Android earners | $9k | $20k | $90k |

Crossing the floor: revenue vs downloads

| — | iOS | Android |
| --- | --- | --- |
| Earn $1k+/month | 12.1% | 30.2% |
| Pass 1k downloads/month | 17.5% | 46.5% |

How Finance apps split by model on each store

| — | Free + IAP (share) | Paid + IAP (share) | Paid, no IAP (share) | Free, no IAP (share) |
| --- | --- | --- | --- | --- |
| iOS | 21.6% | 9.5% | 51.3% | 17.7% |
| Android | 49.2% | 1.7% | 9.7% | 39.4% |

Data table

| — | iOS | Android |
| --- | --- | --- |
| Apps tracked | 1,675 | 708 |
| Earn $1k+/month | 12.1% | 30.2% |
| Median revenue (earners) | $20k | $20k |
| Pass 1k downloads/month | 17.5% | 46.5% |
| Median revenue per download | $1.33 | $1.67 |

## Free vs paid Finance apps

709 Finance apps are free with IAP, and 55.0% of them earn more than $1,000 a month. 928 are paid with nothing to buy inside, and 1.5% of those earn. When a free-with-IAP Finance app earns, the median is $20k a month.

A free Finance app with no IAP has no way to earn store revenue, so its row reflects ads that this data cannot see, not failure. The fair comparison is between the models that sell something through the store.

Share of apps earning $1k+/month, by monetization model

| Item | Value |
| --- | --- |
| Free + IAP | 55.0% |
| Paid + IAP | 6.4% |
| Paid, no IAP | 1.5% |
| Free, no IAP | 0.2% |

How Finance apps split by model

| Slice | Value |
| --- | --- |
| Free + IAP | 709 · 29.8% |
| Paid + IAP | 171 · 7.2% |
| Paid, no IAP | 928 · 38.9% |
| Free, no IAP | 575 · 24.1% |

Data table

| Model | Apps | Earn $1k+/mo | Median (earners) |
| --- | --- | --- | --- |
| Free + IAP | 709 | 55.0% | $20k |
| Paid + IAP | 171 | 6.4% | $10k |
| Paid, no IAP | 928 | 1.5% | $8k |
| Free, no IAP | 575 | 0.2% | — |

## Ratings and revenue in Finance

Finance apps with fewer than 100 ratings earn more than $1,000 a month 4.7% of the time. With between 1,000 and 10,000 ratings, 51.6% earn. With more than 100,000 ratings, 17.4% earn.

Rating count is the public signal of whether a Finance app has found its audience. Use it on competitors' store pages: the bands above convert a rating count into the probability that the app is clearing $1,000 a month.

Share of apps earning $1k+/month, by number of ratings

| Item | Value |
| --- | --- |
| <100 | 4.7% |
| 100–1k | 28.9% |
| 1k–10k | 51.6% |
| 10k–100k | 36.4% |
| 100k+ | 17.4% |

How rated Finance apps split by number of ratings

| Slice | Value |
| --- | --- |
| Under 100 ratings | 677 · 38.4% |
| 100 – 1k | 325 · 18.4% |
| 1k – 10k | 285 · 16.2% |
| 10k – 100k | 269 · 15.3% |
| 100k+ | 207 · 11.7% |

Data table

| Ratings count | Apps | Earn $1k+/mo |
| --- | --- | --- |
| Under 100 ratings | 677 | 4.7% |
| 100 – 1k | 325 | 28.9% |
| 1k – 10k | 285 | 51.6% |
| 10k – 100k | 269 | 36.4% |
| 100k+ | 207 | 17.4% |

## How long Finance apps take to earn

Finance apps under a year old earn more than $1,000 a month 8.9% of the time. Between one and three years old, 22.6% earn. Past three years, 24.5% earn.

Age is time since the app first appeared on the store. Across the catalogue the earning rate roughly doubles after the first year and then flattens; the Finance curve above shows whether this category rewards patience more or less than average.

Share of apps earning $1k+/month, by time since first release

| Item | Value |
| --- | --- |
| Under 1 year | 8.9% |
| 1 – 3 years | 22.6% |
| 3 – 6 years | 24.5% |
| 6+ years | 19.6% |

Share earning $1k+/month by app age, iOS vs Android

| — | iOS | Android |
| --- | --- | --- |
| Under 1 year | 4.2% | 24.6% |
| 1 – 3 years | 18.3% | 31.0% |
| 3 – 6 years | 18.8% | 34.1% |
| 6+ years | 14.4% | 31.6% |

Data table

| App age | Apps | Earn $1k+/mo |
| --- | --- | --- |
| Under 1 year | 752 | 8.9% |
| 1 – 3 years | 380 | 22.6% |
| 3 – 6 years | 364 | 24.5% |
| 6+ years | 887 | 19.6% |

## Revenue per download in Finance

Among 139 Finance apps with both revenue and downloads above the floor, the median makes $1.50 per download. The middle half spans $0.75 to $3.00. 15.8% make $5 or more per download.

Multiply your download forecast by the band that matches your model. Subscriptions with good retention track the top quarter; cheap consumables track the bottom. Advertising revenue is not included.

Earning Finance apps by revenue per download

| Item | Value |
| --- | --- |
| Under $0.50 | 12.2% |
| $0.50 – $2 | 43.2% |
| $2 – $5 | 28.8% |
| $5+ | 15.8% |

Revenue per download: 25th percentile, median, 75th percentile

| Item | 25th percentile | Median | Top |
| --- | --- | --- | --- |
| Finance | $0.75 | $1.50 | $3.00 |
| All categories | $0.38 | $1.43 | $4.29 |

Data table

| Revenue per download | Apps | Share |
| --- | --- | --- |
| Under $0.50 | 17 | 12.2% |
| $0.50 – $2 | 60 | 43.2% |
| $2 – $5 | 40 | 28.8% |
| $5+ | 22 | 15.8% |

## Where Finance publishers are based

India has the highest earning rate among Finance publisher countries with at least 50 apps, at 31.7%. United Kingdom follows at 24.5%.

Publisher country is where the company is registered, not where the developers are. High rates in small jurisdictions usually mean established studios incorporating there, not a local talent effect.

Share of apps earning $1k+/month, by publisher country (50+ apps)

| Item | Value |
| --- | --- |
| India (63) | 31.7% |
| United Kingdom (53) | 24.5% |
| US (747) | 22.5% |

Data table

| Publisher country | Apps | Earn $1k+/mo |
| --- | --- | --- |
| India | 63 | 31.7% |
| United Kingdom | 53 | 24.5% |
| US | 747 | 22.5% |

## What this means if you're building an app

Finance is below the catalogue average on earning rate, at 17.5%. When a Finance app earns, the median is $20k a month.

The model that works here is free with IAP, at 55.0%. Start on the platform where Finance earns more often — iOS at 12.1% versus Android at 30.2% — unless your model is ads, which this data does not measure.

Before building, open the top-trending Finance list and check the rating counts of the apps already earning. That is the size of the audience you are competing for, and the ratings section above converts it into odds.

Next step: Explore top Finance apps → — https://trendapps.dev/top-trending-apps/ios/finance/

## Questions developers ask

### How much do Finance apps make?

17.5% of tracked Finance apps earn more than $1,000 a month from store sales and IAP. Among those that earn, the median is $20k a month and the top 10% make $100k or more. Ad revenue is not included.

### Do Finance apps make more on iOS or Android?

iOS Finance apps earn $1k+ a month 12.1% of the time, Android Finance apps 30.2%. Median revenue among earners is $20k on iOS and $20k on Android.

### Should a Finance app be free or paid?

Free Finance apps with IAP earn more than $1,000 a month 55.0% of the time, against 1.5% for paid apps without IAP. Free with IAP is the model that works in this category, as in most.

### How much is a Finance app download worth?

The median earning Finance app makes $1.50 per download, with the middle half between $0.75 and $3.00. Store revenue only, before the store commission.

## Methodology

- An app counts as earning when its estimated monthly store revenue is above $1,000. Estimates below that sit at a floor of $1,000, so every population-wide figure is the share of a segment above that floor; medians are computed only among apps above it.
- Revenue and downloads are estimates in bands ($5k–10k by $1k, $10k–100k by $10k, then by $100k and $1M). Medians among earners are the median band.
- Store revenue only — paid downloads and IAP (in-app purchases, including subscriptions). Advertising income is never included, so ad-supported apps show as not earning.
- Apps enter the catalogue from the US top charts, including Top Paid, so paid apps are over-represented. Ratios by monetization model are unaffected; overall ratios lean slightly paid.
- Delisted apps are excluded; unrated apps are excluded from rating charts. Recomputed after every crawl.

## Related

- [Mobile App Revenue by Category: Which Categories Make the Most Money?](https://trendapps.dev/statistics/app-revenue-by-category/index.md)
- [Free vs Paid Apps: Which Model Actually Makes Money?](https://trendapps.dev/statistics/free-vs-paid-apps-revenue/index.md)
- [iOS vs Android App Revenue: Which Platform Pays Developers More?](https://trendapps.dev/statistics/ios-vs-android-app-revenue/index.md)

Source: https://trendapps.dev/statistics/categories/finance/ · Markdown: https://trendapps.dev/statistics/categories/finance/index.md · Methodology: https://trendapps.dev/methodology/