Last 30 days
Last 30 days
Avg per download
37.2K reviews
Last 30 days
Last 30 days
Avg rev. per download
37.2K reviews
Performance Insights
Competition level
Medium competitionA contested but enterable niche: six figures of monthly volume, not seven.
On the store
Released March 2020 · 26 releases since
Toca Boca Hair Salon 4 is an iOS app (Free) by Piknik in the mobile app category. It draws an estimated 300K downloads a month and holds a 4.0-star rating.
- Monetizes through in-app purchases ranging from $0.99 to $11.99.
- Ships new versions roughly quarterly.
- Latest version is 3.1, released December 16, 2025.
- 62% of ratings are five-star.
- Available in 8 languages.
- Strongest in US, GB, CN.
- Downloads at 661.3 MB and requires iOS 13.0+.
- Rated 4+.
App details
- Version
- 3.1
- Release status
- Regional release
- Age rating
- 4+
- Requires
- iOS 13.0+
- Size
- 661.3 MB
- Languages
- English, French, German, Japanese, Portuguese, Russian, Chinese, Spanish
- Price
- Free
- First seen
- March 2020
- Top markets
- US, GB, CN
- Publisher country
- Canada
- Website
- Visit website
- Support
- Visit support
Release history
26 versions tracked
- Version 3.1Latest
- Version 3.0
- Version 2.9
- Version 2.8
- Version 2.7
- Version 2.6
- Version 2.5.1
- Version 2.5
- Version 2.4
- Version 2.3.1
- Version 2.3
- Version 2.2
Ships roughly quarterly.
In-app purchases
10 products · United States
- Piknik Unlimited Plan (Monthly)Monthly$11.99
- Makeup PackOne-time$3.99
- Toca Hair Salon 4 Plan (Monthly)Monthly$5.99
- Spooky PackOne-time$0.99
- Summer PackOne-time$0.99
- Starter BundleOne-time$4.99
- Sunny BundleOne-time$1.99
- Piknik Unlimited Plan (Monthly)Monthly$9.99
- Candy PackOne-time$0.99
- Weather PackOne-time$0.99
What users say
- 4.0
Cool game that needs to be redone
I like the Toca Boca hair salon for it’s a really good game and calming for me. I like to play it and make fun characters and stuff like that and sometimes we create them and make them look funny but I feel like there should be a little changes because a lot of the things are locked and some people have to buy them in that it’s not fun to have things that you need to buy on this game. I also think that they should be free because some people don’t have enough money or I can’t buy them and they just wanna play this cute little game. Free but other than that this game is fun and it’s really cool to make characters. I just really think this game should be a little more free so that way we don’t have to be paying for things in and out. I know that this game will make a lot of money if it’s if you have to buy it, but sometimes you just need to leave it alone and let it be free without people buying make up different clothes, different characters. I remember when this game didn’t have clothes unlocked locked I mean or like characters locked. I remember when this game was just free and I really want that to be free again so please make a little more changes on this game how it used to how it was and how you can like make it that all people can use the makeup tools and everything like that but other than this again, it’s a really cool game. I’m not saying it’s bad but just needs changes.
Reviewed on version 2.8
- 5.0
Super fun game, some suggestions though. Please Read!!
Great game super fun and creative for anytime anywhere although I do have some suggestions to allow myself and others to be more engaged for the love of the game! First please make the subscription less! This is a game not a TV channel! Does anyone else realize we are paying over $120 yearly for the optional subscription! That is more than the standard Netflix subscription! Next please make it an option so that if someone just wants to use the makeup they do not need to pay $100+ please make it so you can do individual one-time purchases. And I understand that people would just pay for the three things and save a lot of money but maybe you could consider making it so that you can only get one individual or get the subscription? Do you follow? And also I sometimes get a little annoyed when I try move a thick strand of hair (the hair strands are really thick) then it will move four strands and everything gets messed up. And maybe we could make doing bags a little easier like curtain bangs and other kinds of bangs not just the cut on the forehead. Oh and I would also enjoy a like gallery for all the people you have made because one time I spent days making the perfect person but when I went to add them to my favorite I clicked on another person and lost all my work. I was really sad. But those are my suggestions, thank you i hope you take some of them into consideration!
Reviewed on version 3.1
- 5.0
Some things to help-emily
As you can see I’m Emily and I am more of a let’s play person 70% and not that much of a rateer but I usually do long reviews but I think this will be medium level of words maybe long cause of this but it’s ok I’m used to it so this game is okay there’s just not much of a good game to play but it’s a bit relaxing to brush and do the hair maybe they could add a back hair option and when you go to favorites you can update it or just have two arrows to show the back and front hair and MAKE MORE PEOPLE we’ve only got 3 pages of costumers how about we make about 50 pages of characters that would be pleasing to the eye to see the characters you make you could also put a scrapbook saying 2022,2023 and on I know it’s weird but I just think it would be cool the characters could give you stuff like rewards you could also add requests from the characters and you could have little hints like what utensil you need to use and you can add levels and each level gets harder and harder (there’s gonna be little of this probably please it’s okay if you don’t want to almost change the hole game sorry!) and for the hints you can watch adds sorry if it sounds crazy maybe I’m sorry but change the name 🥺you can change it to “Toca hairstyle match” sorry if it’s to crazy but sorry please add this anyway it would make me so happy to wake up and see the changes thank you bye
Reviewed on version 2.1
About Toca Boca Hair Salon 4
2,901 characters
Welcome to Toca Boca Hair Salon 4! Unleash your creativity in the salon and whip up any style you can imagine. Whether you choose a character and create a brand-new look you’ve dreamed up or just see where the tools take you, each makeover is an adventure. Get creative with makeup, face paint, hair and beard tools, and much more!
Toca Boca Hair Salon 4 is part of Piknik – one subscription, endless ways to play and learn! Get full access to the world's best preschool apps from Toca Boca, Sago Mini, and Originator with an Unlimited Plan.
CUT, COLOR, AND STYLE AT THE HAIR AND BEARD STATION Trim, shave, and even re-grow hair anywhere on your character’s head! This station has all the hot tools you need for curling, straightening, and texturizing. In the mood to create something colorful? Grab the bottles of hair dye and choose any color of the rainbow for a bold new look. Your hair salon, your rules!
GET CREATIVE WITH MAKEUP IN THE FACE STATION Expand your hair salon by purchasing the face station! You’ll find all kinds of makeup in every color for endless makeover options. Create lush lashes with mascara, and pick a tool to put on eyeliner, eyeshadow, or blush! In the mood for a bolder look? Grab the face paints and draw right onto your character’s face for a creative new style that’s anything but boring.
PICK OUT A NEW OUTFIT AT THE STYLE STATION What’s a makeover without some new clothes to go with it? There are hundreds of styles to suit that new look at the style station! Change up your character’s outfit, pick out some stickers, and add a finishing touch with accessories like glasses and hats.
SNAP A PIC IN THE PHOTO BOOTH Choose a background, watch them strike a pose, and snap a picture of your character’s new style! You can even save a picture of your character’s makeover in a photo book and return to styling them later.
SCRUB UP SOME SUDS AT THE SHAMPOO STATION Ready for a fresh start? Wash hair, towel off, and blow dry at the shampoo station. Watch their face paint and makeup drip away so you can create a brand-new look at the salon!
PRIVACY POLICY All of Toca Boca’s products are COPPA-compliant. We take privacy very seriously, and we’re committed to providing safe and secure apps for kids that parents can trust. To learn more about how we design and maintain safe games for kids, please read our - Privacy policy: https://playpiknik.link/privacy-policy Terms of use: https://playpiknik.link/terms-of-use
ABOUT TOCA BOCA Toca Boca is an award-winning game studio that makes digital toys for kids. We think playing and having fun is the best way to learn about the world. Therefore we make digital toys and games that help stimulate the imagination, and that you can play together with your kids. Best of all – we do it in a safe way without third-party advertising.
Screenshots
7 iPhone screenshots
Toca Boca Hair Salon 4 iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.
Toca Boca Hair Salon 4 iOS app generates an estimated monthly revenue of $200K.
Toca Boca Hair Salon 4 iOS app download estimates are updated daily. The app maintains a 4.0-star rating based on 37.2K user reviews, indicating strong user satisfaction in the mobile app market.
Toca Boca Hair Salon 4 iOS app competes actively in the mobile app category. The app's performance metrics suggest strong market presence with established user base.
You can download Toca Boca Hair Salon 4 iOS app from the App Store for iOS devices, requiring iOS 13.0 or later. The app offers in-app purchases for enhanced functionality.
View on App Store