Shopping Apps: Revenue, Downloads and Monetization Statistics
TrendApps Research · updated September 11, 2026 · 1,466 apps
TrendApps tracks 1,466 Shopping apps across the App Store and Google Play. 14.5% of them earn more than $1,000 a month, below the 18.3% rate across all categories. Among Shopping apps that earn, the median is $10k a month. Free Shopping apps with IAP earn 26.6% of the time. Store revenue only; advertising income is not included, so ad-supported apps show as not earning here.
- 14.5%
- of Shopping apps earn $1k+ a month
- $10k
- median among earners
- 26.6%
- of free + IAP apps earn $1k+
- $1.00
- median revenue per download
How many Shopping apps make money?
- Earn more than $1k/month213 apps
- At or below the $1k floor1,253 apps
Bar = 25th to 90th percentile · dot = median
213 of the 1,466 tracked Shopping apps earn more than $1,000 a month from store sales and IAP. That is 14.5% of the category. Among those earners, a quarter make $7k or less and a quarter make $20k or more. The top 10% of Shopping earners clear $40k a month.
Revenue estimates below $1,000 sit at a floor, so "earning" means clearing that line. The comparison against all categories tells you whether Shopping is a category where store purchases are a normal way to pay, or one where users expect everything free.
Data table
| Percentile (earning apps) | Monthly revenue |
|---|---|
| 25th | $7k |
| 50th (median) | $10k |
| 75th | $20k |
| 90th | $40k |
Shopping apps: iOS vs Android
Bar = 25th to 90th percentile · dot = median
iOS Shopping apps earn more than $1,000 a month 11.4% of the time. Android Shopping apps earn 18.8% of the time. Among earners, the iOS median is $10k a month. The Android median is $9k. Android Shopping apps pass 1,000 monthly downloads 45.7% of the time, against 32.6% on iOS.
Read the two rows together: the earning rate tells you where a Shopping app is more likely to make anything, the median tells you where the earners are larger. Across the whole catalogue Android earns slightly more often and iOS earns more per app; the category-level split above is the one that should decide your first platform.
Data table
| iOS | Android | |
|---|---|---|
| Apps tracked | 849 | 617 |
| Earn $1k+/month | 11.4% | 18.8% |
| Median revenue (earners) | $10k | $9k |
| Pass 1k downloads/month | 32.6% | 45.7% |
| Median revenue per download | $1.00 | $0.89 |
Free vs paid Shopping apps
- Free + IAP752 · 51.3%
- Paid + IAP27 · 1.8%
- Paid, no IAP177 · 12.1%
- Free, no IAP510 · 34.8%
752 Shopping apps are free with IAP, and 26.6% of them earn more than $1,000 a month. 177 are paid with nothing to buy inside, and 5.1% of those earn. When a free-with-IAP Shopping app earns, the median is $10k a month.
A free Shopping app with no IAP has no way to earn store revenue, so its row reflects ads that this data cannot see, not failure. The fair comparison is between the models that sell something through the store.
Data table
| Model | Apps | Earn $1k+/mo | Median (earners) |
|---|---|---|---|
| Free + IAP | 752 | 26.6% | $10k |
| Paid + IAP | 27 | 11.1% | $7k |
| Paid, no IAP | 177 | 5.1% | $6k |
| Free, no IAP | 510 | 0.2% | — |
Ratings and revenue in Shopping
- Under 100 ratings399 · 33.0%
- 100 – 1k194 · 16.1%
- 1k – 10k197 · 16.3%
- 10k – 100k194 · 16.1%
- 100k+224 · 18.5%
Shopping apps with fewer than 100 ratings earn more than $1,000 a month 11.5% of the time. With between 1,000 and 10,000 ratings, 23.4% earn. With more than 100,000 ratings, 8.5% earn.
Rating count is the public signal of whether a Shopping app has found its audience. Use it on competitors' store pages: the bands above convert a rating count into the probability that the app is clearing $1,000 a month.
Data table
| Ratings count | Apps | Earn $1k+/mo |
|---|---|---|
| Under 100 ratings | 399 | 11.5% |
| 100 – 1k | 194 | 27.3% |
| 1k – 10k | 197 | 23.4% |
| 10k – 100k | 194 | 18.0% |
| 100k+ | 224 | 8.5% |
How long Shopping apps take to earn
Shopping apps under a year old earn more than $1,000 a month 9.2% of the time. Between one and three years old, 12.3% earn. Past three years, 20.3% earn.
Age is time since the app first appeared on the store. Across the catalogue the earning rate roughly doubles after the first year and then flattens; the Shopping curve above shows whether this category rewards patience more or less than average.
Data table
| App age | Apps | Earn $1k+/mo |
|---|---|---|
| Under 1 year | 381 | 9.2% |
| 1 – 3 years | 252 | 12.3% |
| 3 – 6 years | 231 | 20.3% |
| 6+ years | 602 | 16.6% |
Revenue per download in Shopping
Bar = 25th to 90th percentile · dot = median
Among 73 Shopping apps with both revenue and downloads above the floor, the median makes $1.00 per download. The middle half spans $0.17 to $2.00. 5.5% make $5 or more per download.
Multiply your download forecast by the band that matches your model. Subscriptions with good retention track the top quarter; cheap consumables track the bottom. Advertising revenue is not included.
Data table
| Revenue per download | Apps | Share |
|---|---|---|
| Under $0.50 | 28 | 38.4% |
| $0.50 – $2 | 23 | 31.5% |
| $2 – $5 | 18 | 24.7% |
| $5+ | 4 | 5.5% |
What this means if you're building an app
Shopping is below the catalogue average on earning rate, at 14.5%. When a Shopping app earns, the median is $10k a month.
The model that works here is free with IAP, at 26.6%. Start on the platform where Shopping earns more often — iOS at 11.4% versus Android at 18.8% — unless your model is ads, which this data does not measure.
Before building, open the top-trending Shopping list and check the rating counts of the apps already earning. That is the size of the audience you are competing for, and the ratings section above converts it into odds.
Questions developers ask
How these numbers are computed
- An app counts as earning when its estimated monthly store revenue is above $1,000. Estimates below that sit at a floor of $1,000, so medians across all apps would be meaningless; every ratio on this page is the share of a segment above that floor.
- Revenue and downloads are estimates in bands ($5k–10k by $1k, $10k–100k by $10k, then by $100k and $1M). Medians among earners are the median band.
- Store revenue only — paid downloads and IAP (in-app purchases, including subscriptions). Advertising income is never included, so ad-supported apps show as not earning.
- Apps enter the catalogue from the US top charts, including Top Paid, so paid apps are over-represented. Ratios by monetization model are unaffected; overall ratios lean slightly paid.
- Delisted apps are excluded; unrated apps are excluded from rating charts. Recomputed after every crawl — last data point 2026-09-11, 1,466 active apps.
Related reports
- Mobile App Revenue by Category: Which Categories Make the Most Money?
Highest share of earning apps: Dating at 60.4%.
- Free vs Paid Apps: Which Model Actually Makes Money?
Free + IAP: 47.1% of apps earn $1k+ a month.
- iOS vs Android App Revenue: Which Platform Pays Developers More?
Share of apps earning $1k+/month — Android 21.0%, iOS 16.4%.