Personalization Apps: Revenue, Downloads and Monetization Statistics
TrendApps Research · updated October 13, 2026 · 1,881 apps · Android only
TrendApps tracks 1,881 Personalization apps across the App Store and Google Play. 4.7% of them earn more than $1,000 a month, below the 17.9% rate across all categories. Among Personalization apps that earn, the median is $9k a month. Free Personalization apps with IAP earn 18.8% of the time. Store revenue only; advertising income is not included, so ad-supported apps show as not earning here.
- 4.7%
- of Personalization apps earn $1k+ a month
- $9k
- median among earners
- 18.8%
- of free + IAP apps earn $1k+
- $0.07
- median revenue per download
How many Personalization apps make money?
- Earn more than $1k/month88 apps
- At or below the $1k floor1,793 apps
Bar = 25th to 90th percentile · dot = median
88 of the 1,881 tracked Personalization apps earn more than $1,000 a month from store sales and IAP. That is 4.7% of the category. Among those earners, a quarter make $7k or less and a quarter make $20k or more. The top 10% of Personalization earners clear $40k a month.
Revenue estimates below $1,000 sit at a floor, so "earning" means clearing that line. The comparison against all categories tells you whether Personalization is a category where store purchases are a normal way to pay, or one where users expect everything free.
Data table
| Percentile (earning apps) | Monthly revenue |
|---|---|
| 25th | $7k |
| 50th (median) | $9k |
| 75th | $20k |
| 90th | $40k |
Free vs paid Personalization apps
- Free + IAP425 · 22.6%
- Paid + IAP111 · 5.9%
- Paid, no IAP1,170 · 62.2%
- Free, no IAP175 · 9.3%
425 Personalization apps are free with IAP, and 18.8% of them earn more than $1,000 a month. 1,170 are paid with nothing to buy inside, and 0.3% of those earn. When a free-with-IAP Personalization app earns, the median is $10k a month.
A free Personalization app with no IAP has no way to earn store revenue, so its row reflects ads that this data cannot see, not failure. The fair comparison is between the models that sell something through the store.
Data table
| Model | Apps | Earn $1k+/mo | Median (earners) |
|---|---|---|---|
| Free + IAP | 425 | 18.8% | $10k |
| Paid + IAP | 111 | 3.6% | $6k |
| Paid, no IAP | 1,170 | 0.3% | $6k |
| Free, no IAP | 175 | 0.0% | — |
Ratings and revenue in Personalization
- Under 100 ratings561 · 40.7%
- 100 – 1k359 · 26.0%
- 1k – 10k213 · 15.4%
- 10k – 100k157 · 11.4%
- 100k+90 · 6.5%
Personalization apps with fewer than 100 ratings earn more than $1,000 a month 1.1% of the time. With between 1,000 and 10,000 ratings, 6.6% earn. With more than 100,000 ratings, 34.4% earn.
Rating count is the public signal of whether a Personalization app has found its audience. Use it on competitors' store pages: the bands above convert a rating count into the probability that the app is clearing $1,000 a month.
Data table
| Ratings count | Apps | Earn $1k+/mo |
|---|---|---|
| Under 100 ratings | 561 | 1.1% |
| 100 – 1k | 359 | 2.2% |
| 1k – 10k | 213 | 6.6% |
| 10k – 100k | 157 | 7.6% |
| 100k+ | 90 | 34.4% |
How long Personalization apps take to earn
Personalization apps under a year old earn more than $1,000 a month 3.0% of the time. Between one and three years old, 4.3% earn. Past three years, 3.5% earn.
Age is time since the app first appeared on the store. Across the catalogue the earning rate roughly doubles after the first year and then flattens; the Personalization curve above shows whether this category rewards patience more or less than average.
Data table
| App age | Apps | Earn $1k+/mo |
|---|---|---|
| Under 1 year | 631 | 3.0% |
| 1 – 3 years | 715 | 4.3% |
| 3 – 6 years | 372 | 3.5% |
| 6+ years | 163 | 15.3% |
Revenue per download in Personalization
Bar = 25th to 90th percentile · dot = median
Among 59 Personalization apps with both revenue and downloads above the floor, the median makes $0.07 per download. The middle half spans $0.02 to $0.57. 5.1% make $5 or more per download.
Multiply your download forecast by the band that matches your model. Subscriptions with good retention track the top quarter; cheap consumables track the bottom. Advertising revenue is not included.
Data table
| Revenue per download | Apps | Share |
|---|---|---|
| Under $0.50 | 44 | 74.6% |
| $0.50 – $2 | 11 | 18.6% |
| $2 – $5 | 1 | 1.7% |
| $5+ | 3 | 5.1% |
Where Personalization publishers are based
US has the highest earning rate among Personalization publisher countries with at least 50 apps, at 16.8%. Vietnam follows at 10.0%.
Publisher country is where the company is registered, not where the developers are. High rates in small jurisdictions usually mean established studios incorporating there, not a local talent effect.
Data table
| Publisher country | Apps | Earn $1k+/mo |
|---|---|---|
| US | 101 | 16.8% |
| Vietnam | 219 | 10.0% |
| Turkey | 72 | 2.8% |
| India | 174 | 2.3% |
| Slovakia | 50 | 2.0% |
| Pakistan | 53 | 1.9% |
| Philippines | 82 | 1.2% |
| Germany | 90 | 1.1% |
| Romania | 142 | 0.0% |
| Indonesia | 92 | 0.0% |
What this means if you're building an app
Personalization is below the catalogue average on earning rate, at 4.7%. When a Personalization app earns, the median is $9k a month.
The model that works here is free with IAP, at 18.8%.
Before building, open the top-trending Personalization list and check the rating counts of the apps already earning. That is the size of the audience you are competing for, and the ratings section above converts it into odds.
Questions developers ask
How these numbers are computed
- An app counts as earning when its estimated monthly store revenue is above $1,000. Estimates below that sit at a floor of $1,000, so medians across all apps would be meaningless; every ratio on this page is the share of a segment above that floor.
- Revenue and downloads are estimates in bands ($5k–10k by $1k, $10k–100k by $10k, then by $100k and $1M). Medians among earners are the median band.
- Store revenue only — paid downloads and IAP (in-app purchases, including subscriptions). Advertising income is never included, so ad-supported apps show as not earning.
- Apps enter the catalogue from the US top charts, including Top Paid, so paid apps are over-represented. Ratios by monetization model are unaffected; overall ratios lean slightly paid.
- Delisted apps are excluded; unrated apps are excluded from rating charts. Recomputed after every crawl — last data point 2026-10-13, 1,881 active apps.
Related reports
- Mobile App Revenue by Category: Which Categories Make the Most Money?
Highest share of earning apps: Dating at 55.7%.
- Free vs Paid Apps: Which Model Actually Makes Money?
Free + IAP: 46.2% of apps earn $1k+ a month.
- iOS vs Android App Revenue: Which Platform Pays Developers More?
Share of apps earning $1k+/month — Android 20.5%, iOS 16.1%.