House & Home Apps: Revenue, Downloads and Monetization Statistics
TrendApps Research · updated September 11, 2026 · 665 apps · Android only
TrendApps tracks 665 House & Home apps across the App Store and Google Play. 8.4% of them earn more than $1,000 a month, below the 18.3% rate across all categories. Among House & Home apps that earn, the median is $10k a month. Free House & Home apps with IAP earn 12.4% of the time. Store revenue only; advertising income is not included, so ad-supported apps show as not earning here.
- 8.4%
- of House & Home apps earn $1k+ a month
- $10k
- median among earners
- 12.4%
- of free + IAP apps earn $1k+
- $0.50
- median revenue per download
How many House & Home apps make money?
- Earn more than $1k/month56 apps
- At or below the $1k floor609 apps
Bar = 25th to 90th percentile · dot = median
56 of the 665 tracked House & Home apps earn more than $1,000 a month from store sales and IAP. That is 8.4% of the category. Among those earners, a quarter make $7k or less and a quarter make $20k or more. The top 10% of House & Home earners clear $70k a month.
Revenue estimates below $1,000 sit at a floor, so "earning" means clearing that line. The comparison against all categories tells you whether House & Home is a category where store purchases are a normal way to pay, or one where users expect everything free.
Data table
| Percentile (earning apps) | Monthly revenue |
|---|---|
| 25th | $7k |
| 50th (median) | $10k |
| 75th | $20k |
| 90th | $70k |
Free vs paid House & Home apps
- Free + IAP453 · 68.1%
- Paid + IAP4 · 0.6%
- Paid, no IAP42 · 6.3%
- Free, no IAP166 · 25.0%
453 House & Home apps are free with IAP, and 12.4% of them earn more than $1,000 a month. 42 are paid with nothing to buy inside, and 0.0% of those earn. When a free-with-IAP House & Home app earns, the median is $10k a month.
A free House & Home app with no IAP has no way to earn store revenue, so its row reflects ads that this data cannot see, not failure. The fair comparison is between the models that sell something through the store.
Data table
| Model | Apps | Earn $1k+/mo | Median (earners) |
|---|---|---|---|
| Free + IAP | 453 | 12.4% | $10k |
| Paid + IAP | 4 | 0.0% | — |
| Paid, no IAP | 42 | 0.0% | — |
| Free, no IAP | 166 | 0.0% | — |
Ratings and revenue in House & Home
- Under 100 ratings114 · 25.6%
- 100 – 1k132 · 29.7%
- 1k – 10k116 · 26.1%
- 10k – 100k60 · 13.5%
- 100k+23 · 5.2%
House & Home apps with fewer than 100 ratings earn more than $1,000 a month 0.9% of the time. With between 1,000 and 10,000 ratings, 18.1% earn. With more than 100,000 ratings, 39.1% earn.
Rating count is the public signal of whether a House & Home app has found its audience. Use it on competitors' store pages: the bands above convert a rating count into the probability that the app is clearing $1,000 a month.
Data table
| Ratings count | Apps | Earn $1k+/mo |
|---|---|---|
| Under 100 ratings | 114 | 0.9% |
| 100 – 1k | 132 | 5.3% |
| 1k – 10k | 116 | 18.1% |
| 10k – 100k | 60 | 30.0% |
| 100k+ | 23 | 39.1% |
How long House & Home apps take to earn
House & Home apps under a year old earn more than $1,000 a month 2.4% of the time. Between one and three years old, 7.3% earn. Past three years, 12.5% earn.
Age is time since the app first appeared on the store. Across the catalogue the earning rate roughly doubles after the first year and then flattens; the House & Home curve above shows whether this category rewards patience more or less than average.
Data table
| App age | Apps | Earn $1k+/mo |
|---|---|---|
| Under 1 year | 247 | 2.4% |
| 1 – 3 years | 150 | 7.3% |
| 3 – 6 years | 120 | 12.5% |
| 6+ years | 148 | 16.2% |
Revenue per download in House & Home
Bar = 25th to 90th percentile · dot = median
Among 41 House & Home apps with both revenue and downloads above the floor, the median makes $0.50 per download. The middle half spans $0.20 to $1.20. 0.0% make $5 or more per download.
Multiply your download forecast by the band that matches your model. Subscriptions with good retention track the top quarter; cheap consumables track the bottom. Advertising revenue is not included.
Data table
| Revenue per download | Apps | Share |
|---|---|---|
| Under $0.50 | 20 | 48.8% |
| $0.50 – $2 | 13 | 31.7% |
| $2 – $5 | 8 | 19.5% |
| $5+ | 0 | 0.0% |
What this means if you're building an app
House & Home is below the catalogue average on earning rate, at 8.4%. When a House & Home app earns, the median is $10k a month.
The model that works here is free with IAP, at 12.4%.
Before building, open the top-trending House & Home list and check the rating counts of the apps already earning. That is the size of the audience you are competing for, and the ratings section above converts it into odds.
Questions developers ask
How these numbers are computed
- An app counts as earning when its estimated monthly store revenue is above $1,000. Estimates below that sit at a floor of $1,000, so medians across all apps would be meaningless; every ratio on this page is the share of a segment above that floor.
- Revenue and downloads are estimates in bands ($5k–10k by $1k, $10k–100k by $10k, then by $100k and $1M). Medians among earners are the median band.
- Store revenue only — paid downloads and IAP (in-app purchases, including subscriptions). Advertising income is never included, so ad-supported apps show as not earning.
- Apps enter the catalogue from the US top charts, including Top Paid, so paid apps are over-represented. Ratios by monetization model are unaffected; overall ratios lean slightly paid.
- Delisted apps are excluded; unrated apps are excluded from rating charts. Recomputed after every crawl — last data point 2026-09-11, 665 active apps.
Related reports
- Mobile App Revenue by Category: Which Categories Make the Most Money?
Highest share of earning apps: Dating at 60.4%.
- Free vs Paid Apps: Which Model Actually Makes Money?
Free + IAP: 47.1% of apps earn $1k+ a month.
- iOS vs Android App Revenue: Which Platform Pays Developers More?
Share of apps earning $1k+/month — Android 21.0%, iOS 16.4%.