Last 30 days
Last 30 days
Avg per download
153.6K reviews
Last 30 days
Last 30 days
Avg rev. per download
153.6K reviews
Performance Insights
Category rankings
Competition level
Low competitionUnder 100K on both downloads and revenue — the kind of niche a small team can still take.
On the store
Released March 2017 · 38 releases since
IPSY: Personalized Beauty is an Android app (Free) by IPSY in the beauty category, holding #10 in the free beauty charts. It draws an estimated 10K downloads a month and holds a 4.7-star rating.
- Ships new versions roughly quarterly.
- Latest version is 4.3.1, released August 11, 2026.
- 86% of ratings are five-star.
- Strongest in US, CA, BG.
- Requires Android 8.0+.
- Rated Everyone.
App details
- Version
- 4.3.1
- Release status
- Regional release
- Age rating
- Everyone
- Requires
- Android 8.0+
- Price
- Free
- First seen
- March 2017
- Top markets
- US, CA, BG
- Publisher country
- US
- Website
- Visit website
- Support
- Visit support
Release history
38 versions tracked
- Version 4.3.1Latest
- Version 4.3.0
- Version 4.1.0
- Version 4.0.0
- Version 3.26.0
- Version 3.25.2
- Version 3.25.1
- Version 3.24.1
- Version 3.24.0
- Version 3.23.0
- Version 3.22.5
- Version 3.22.4
Ships roughly quarterly.
What users say
- 3.0
I'm a very long customer of Ipsy incl. the ultimate subscription. It was once a really good company, but it is consistently getting worse. The choices are mostly bad by now, your beauty quiz of preferred products gets totally ignored... choices are often horrible plus lately products often missing in Box! or even added on (extra paid) are missing, dealing with a bot, no real customer service. Chosen products by Ipsy often cheap and what you can choose, prices for add ons are 2&3 times as high.
Reviewed on version 4.3.1
- 1.0
App has more issues than an unwed addicted teenage mom. slow super slow, freezes and is not user friendly. back button starts all over and I feel it's an attempt to make canceling difficult. App needs a lot of work. I refuse to use it anymore. Aside from the no good app drug store products I can get cheap and for change or pennies at years end are not what we subscribe to boxes for. Cheaper beauty sub boxes have better products than ipsy. You ruined it. Ending boxycharm was the fatal mistake.
Reviewed on version 4.3.1
- 1.0
When I clicked “Resubscribe,” IPSY automatically charged my saved payment method without letting me verify or update my address and payment information first. I then subscribed specifically for the August Ultimate box, but my order never moved beyond “Order Received.” After multiple tickets and two weeks of follow-ups, IPSY canceled my future subscriptions instead of resolving the issue. A refund is not a solution to poor customer service. I wanted the box I selected, not weeks of frustration.
Reviewed on version 4.3.1
About IPSY: Personalized Beauty
2,222 characters
Play, explore, and express your unique beauty with IPSY—curated just for you. We offer 3 plans: Original, Extra, and Ultimate, giving every kind of beauty lover the perfect way to play. All you have to do is take a quick quiz about your preferences (think: skin concerns, hair type, favorite makeup products, and more), and then we match you with the best products for you.
Whether you’re looking to discover unbeatable deals on makeup, skincare, and more; the hottest brands; or a subscription you can truly customize to your beauty preferences and goals, you’re in the right place. As the leading source of beauty discovery, education, and inspiration, IPSY combines personalized products and tips, tricks, and tutorials with member-exclusive deals and shopping events to create the ultimate beauty membership.
From well-known and well-loved makeup brands to new, emerging beauty up-and-comers from around the world, IPSY brings you the very best in makeup, skincare, body care, fragrance, hair care, nails, and beauty tools. We’re talking NARS, BENEFIT COSMETICS, FENTY BEAUTY, M·A·C, ANASTASIA BEVERLY HILLS, SMASHBOX COSMETICS, TARTE, HUDA BEAUTY, IT COSMETICS, GLOW RECIPE, and so many more.
Our free mobile app is the best way to experience IPSY: • Choose your products every month (1 for IPSY Original and 3 for IPSY Extra and IPSY Ultimate!) • Get first dibs on a premium, splurge-worthy bonus full-size product by adding a Beauty Boost upgrade to your membership • See all your curated products before they land on your doorstep • Discover and learn more about your picks with the thousands of makeup tutorials, face charts, and step-by-step guides we’ve put together to help you create endless looks • Shop exclusive, members-only sales and save up to 80% on top brands and hot products in our 24/7 IPSY Shop, quarterly Mega Drop Shop, or limited-time-only Flash sales • Review your products to make your future picks even better. The longer you’re with us (and the more we get to know you), the more we can handpick the best products for you
Join the IPSY fam and be part of a community that encourages you to express yourself, explore, and play beauty your way.
IPSY: Personalized Beauty Android app download estimates are updated daily. The app maintains a 4.7-star rating based on 153.6K user reviews, indicating strong user satisfaction in the beauty market.
IPSY: Personalized Beauty Android app ranks #10 in the free beauty charts. The app's performance metrics suggest significant growth potential in a low-competition segment.
You can download IPSY: Personalized Beauty Android app from the Google Play Store for Android devices, requiring Android 8.0 or later. The app provides its core features without requiring in-app purchases.
View on Google Play StoreSimilar apps in Beauty
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