Last 30 days
Last 30 days
Avg per download
221.1K reviews
Last 30 days
Last 30 days
Avg rev. per download
221.1K reviews
Performance Insights
Category rankings
Competition level
Low competitionUnder 100K on both downloads and revenue — the kind of niche a small team can still take.
On the store
Released May 2022 · 115 releases since
Ulta Beauty: Makeup & Skincare is an Android app (Free) by Ulta Inc. in the beauty category, holding #1 in the free beauty charts. It draws an estimated 5K downloads a month and holds a 4.6-star rating.
- Ships new versions about one a month.
- Latest version is 10.16, released August 19, 2026.
- 82% of ratings are five-star.
- Strongest in US, UY, DE.
- Requires Android 9+.
- Rated Everyone.
App details
- Version
- 10.16
- Release status
- Regional release
- Age rating
- Everyone
- Requires
- Android 9+
- Price
- Free
- First seen
- May 2022
- Top markets
- US, UY, DE
- Publisher country
- US
- Website
- Visit website
- Support
- Visit support
Release history
115 versions tracked
- Version 10.16Latest
- Version 10.15.1
- Version 10.15
- Version 10.14.1
- Version 10.13
- Version 10.12
- Version 10.11
- Version 10.10
- Version 10.9
- Version 10.8
- Version 10.7
- Version 10.6.1
Ships about one a month.
What users say
- 1.0
Three issues: 1) I cannot place ANY orders online with any credit or debit payments. It is not a bank issue, I've checked. 2) You can't submit a help desk ticket properly because you can't select a subcategory which is required. 3) You can't add a coupon on the app because the keyboard won't disappear long enough to click "done". You're forcing me to shop at sephora, which i don't want to do, but never any responses here so I'm sure you don't care.
Reviewed on version 7.0.2
- 1.0
I just had to update the app and now it won't log me in. I'm putting in my correct email and password and it keeps sending me a code to enter to verify that it's me. Once I enter the code it sends me back to the create an account page. I'm just going in circles. I've tried to reach out to customer service but I keep getting an "error page not found" message. So for now, I can't use the app.
Reviewed on version 10.3.1
- 1.0
I had problems with an order. The first time I received a quick and helpful response. The problem with packaging was not fixed, and the replacement arrived in the same condition. They stopped replying to email. I waited several days and sent a text. It was finally resolved with a refund. I really wanted the perfume, and was very disappointed. I can understand once, but after being ignored I'll be taking my business elsewhere.
Reviewed on version 10.15.1
About Ulta Beauty: Makeup & Skincare
1,170 characters
Download the Ulta Beauty app today and get everything you love about Ulta Beauty right at your fingertips.
Track your Ulta Beauty Rewards™ points progress, activate membership and app-exclusive offers and redeem points anywhere, anytime. Discover the updated GLAMlab® for virtual try-on, Foundation Shade Matcher to find your perfect shade and Skin Analysis for a customized skin care recommendation.
• Shop by category and filter by brand, price, rating, bestsellers & new arrivals. Discover brands you’ll find exclusively at Ulta Beauty and celebrate, amplify and support underrepresented voices in the beauty industry.
• Discover Conscious Beauty at Ulta Beauty®—choices for you and for your world. Shop the brands that share your values with our five pillars: Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging and Give Back.
• Book a beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing & brows, makeup & lashes, skin services and ear piercing.
• Opt in for push notifications and be the first to know about app-exclusive offers, upcoming events at your local Ulta Beauty and more.
Ulta Beauty: Makeup & Skincare Android app download estimates are updated daily. The app maintains a 4.6-star rating based on 221.1K user reviews, indicating strong user satisfaction in the beauty market.
Ulta Beauty: Makeup & Skincare Android app ranks #1 in the free beauty charts. The app's performance metrics suggest significant growth potential in a low-competition segment.
You can download Ulta Beauty: Makeup & Skincare Android app from the Google Play Store for Android devices, requiring Android 9 or later. The app provides its core features without requiring in-app purchases.
View on Google Play Store