Love, Manuela icon
iOS

Love, Manuela

Home baked, made easy

by Passion For Baking AS

4.3(174)
Downloads
<3k

Last 30 days

Revenue
$10K

Last 30 days

Rev/Download
$10

Avg per download

Rating
4.3

174 reviews

Performance Insights

Category rankings

PaidFood & Drink#2

Competition level

Low competition

Under 100K on both downloads and revenue — the kind of niche a small team can still take.

Tracked since

6 years

First seen April 2020 · 15 releases since

App Summary

Love, Manuela is an iOS app ($12.99) by Passion For Baking AS in the food & drink category, holding #2 in the paid food & drink charts. It draws an estimated 1K downloads a month and holds a 4.3-star rating.

  • A paid app priced at $12.99.
  • Ships new versions roughly quarterly.
  • Latest version is 4.0, released May 27, 2026.
  • 76% of ratings are five-star.
  • Available in 1 language.
  • Strongest in US, GB, AU.
  • Downloads at 29.0 MB and requires iOS 13.0+.
  • Rated 4+.

App details

Version
4.0
Release status
Worldwide
Age rating
4+
Requires
iOS 13.0+
Size
29.0 MB
Languages
English
Price
$12.99
First seen
April 2020
Top markets
US, GB, AU
Publisher country
Norway

Release history

15 versions tracked

  1. Version 4.0Latest
  2. Version 3.5
  3. Version 3.2
  4. Version 3.1
  5. Version 3.0
  6. Version 2.0

Ships roughly quarterly.

What users say

5
76%
4
5%
3
4%
2
2%
1
13%
  • 4.0

    Measurements

    I am not a skilled baker or cook however I do enjoy trying out new recipes. I purchased this app with reservations because I was skeptical of the conversion process since the recipes seem to be Scandinavian inspired. As a person who resides in the U.S. I would advise, as Manuela does to read the recipes entirely and convert grams to US measurements ahead of time. Additionally, I would prefer to have a simple list of ingredients. For instance, the carrot cake calls for 200 grams of almonds with skins, ground. I improvised with store bought ground almond flour however I’m not certain that I nailed the measurement. This is my only reservation.

    Reviewed on version 2.0

  • 5.0

    BEST MONEY I EVER SPENT!

    DO NOT let the other Americans fool you! Manuela’s instructions are impeccable, precise, and easy to follow. I have never read more thorough instructions. I am an extremely experienced baker &amp; I have never used recipes like Manuela’s. I am IN LOVE &amp; wish every recipe I read was written &amp; as informative as Manuela’s are. As an American I understand the frustration of having to use grams over volume, but as an avid baker I am painfully aware of how inconsistent imperial measurements are compared to grams. Also, as an American, I understand how stubborn, persistent and bullheaded other Americans can be when presented with facts. And the fact of the matter is that grams are superior to imperial measurements when it comes to baking. Period. I don’t understand all the whining I see in the reviews about converting measurements. Scales are not expensive nor are they difficult to use. Baking is about precision and Manuela’s recipes are that &amp; so much more. If you can’t handle the heat get outta the kitchen.. or if you can’t use a scale, maybe try your hand at a cobbler or something.. idk. 🙄

    Reviewed on version 3.2

  • 5.0

    Love this app

    I have had the Love, Manuela app for several months and I love it. I just purchased the 336 page Ganache Made Simple and cannot wait to try these new recipes. I got so excited to try new things, I ordered buckthorn berries through a wild ingredient website and found them to be very different and loved the tartness of them. Although, I do wish I had access to 40% fat cream, 36% is as high as I can find (if it’s even listed on the carton) as I live in the US, so, that’s what I use. But because of the lower fat content, ganaches aren’t as stable as I would like for my macarons, as it tends to be a bit more wet than I’d like, but they work great for cakes and cupcakes. Also, I love that the recipes are all in weight measurements, making it super easy to get the right amounts, every time. Thank you Manuela!

    Reviewed on version 3.5

About Love, Manuela

4,133 characters

Love, Manuela is a baking app created by Norwegian baker Manuela Kjeilen, known as @passionforbaking. For more than a decade, Manuela has shared her love of baking with people around the world. She has published nine baking books, hosted her own baking show on TV in Sweden, and inspires more than 1.6 million followers on Instagram with her cakes, recipes, and beautiful baking ideas.

Inside the Love, Manuela app, you get instant access to more than 470 baking recipes, all written in English, with high-quality step-by-step photos for every recipe from beginning to end.

One-time purchase. No subscription. New recipes are included when they are added.

For Manuela, taste always comes first. Beautiful cakes are lovely, but the most important thing is that every bite tastes delicious. Her recipes are created to let the flavors shine, with soft textures, creamy fillings, balanced sweetness, and desserts that taste just as good as they look. From everyday treats to celebration cakes, the recipes are made for home baking.

Inside the app, you will find sponge cakes in many variations, ganaches in delicious flavors like strawberry, latte, and banana milkshake, lots of Scandinavian-style cakes, light fillings, cheesecakes, ice creams, sweet dough, frostings, cookies, cupcakes, and so much more.

The app is made to feel like a growing digital baking book that you can return to again and again. It is easy to navigate, with clear recipe categories, improved search and filtering, and helpful tags so you can quickly find what you are looking for. A few more categories have also been added to make browsing even easier.

Each recipe opens with a large photo and a short introduction, followed by clear directions, recipe notes, a place where you can write your own notes, and step-by-step photos that guide you through the recipe. Whether you are baking a cake, preparing a filling, whipping a frosting, or making cookies, the app is designed to help you feel confident in every step.

New Cake Mode helps keep your screen awake while you read and follow a recipe, so you do not have to keep touching your phone or tablet while your hands are busy baking. The app has also been refined with improved UI, a smoother overall user experience, and an improved password reset flow.

Love, Manuela is not a subscription. It is a one-time purchase of $12.99, converted to your local currency by the App Store or Google Play. You get access to all recipes inside the app instantly, and when new recipes are added in the future, they are included at no extra cost.

Your purchase is connected to the store account you buy it with, either App Store or Google Play. You can restore your purchase anytime using the same store account.

What you get inside the app:

More than 470 baking recipes Recipes written in English only Clear and easy-to-follow instructions High-quality step-by-step photos for every recipe Easy recipe categories Improved search and filtering Helpful tags to find recipes faster A place to write your own notes inside each recipe Recipe notes and tips from Manuela Cake Mode to keep your screen awake while baking Access to new recipes when they are added One-time purchase on this platform No subscription

This is not a baking video app. The Love, Manuela app is focused on written recipes, high-quality photos, clear directions, recipe notes, and step-by-step pictures for every recipe. It is created for bakers who love to read, follow, save, and return to recipes whenever they want.

The Love, Manuela app has more than 75,000 registered users worldwide, and Manuela’s recipes are loved by home bakers, cake lovers, professional bakers, and bakeries around the world.

If you love soft cakes, sponge cakes, ganache, creamy frostings, light fillings, cupcakes, cookies, Scandinavian-style baking, sweet dough, cheesecakes, ice creams, and homemade desserts that taste as good as they look, you are going to love the Love, Manuela app.

Happy baking!

XO, Love, Manuela

Screenshots

10 iPhone screenshots
Love, Manuela iPhone screenshot 1
Love, Manuela iPhone screenshot 2
Love, Manuela iPhone screenshot 3
Love, Manuela iPhone screenshot 4
Love, Manuela iPhone screenshot 5
Love, Manuela iPhone screenshot 6
Love, Manuela iPhone screenshot 7
Love, Manuela iPhone screenshot 8
Love, Manuela iPhone screenshot 9
Love, Manuela iPhone screenshot 10
Frequently Asked Questions

Love, Manuela iOS app generates an estimated monthly revenue of $10K.

Love, Manuela iOS app download estimates are updated daily. The app maintains a 4.3-star rating based on 174 user reviews, indicating strong user satisfaction in the mobile app market.

Love, Manuela iOS app competes actively in the mobile app category. The app's performance metrics suggest significant growth potential in a low-competition segment.

You can download Love, Manuela iOS app from the App Store for iOS devices, requiring iOS 13.0 or later. The app provides its core features without requiring in-app purchases.

View on App Store
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