Last 30 days
Last 30 days
Avg per download
5.4K reviews
Last 30 days
Last 30 days
Avg rev. per download
5.4K reviews
Performance Insights
Category rankings
Competition level
Medium competitionA contested but enterable niche: six figures of monthly volume, not seven.
Tracked since
First seen November 2022 · 80 releases since
Happiest Baby, makers of SNOO is an iOS app (Free) by The Happiest Baby, Inc. in the health & fitness category, holding #72 in the health & fitness grossing chart. It draws an estimated 8K downloads a month and holds a 4.0-star rating.
- Monetizes through in-app purchases ranging from $19.99 to $149.99.
- Ships new versions about one a fortnight.
- Latest version is 3.0.3, released August 18, 2026.
- 72% of ratings are five-star.
- Available in 7 languages.
- Strongest in US, AU, CA.
- Downloads at 83.5 MB and requires iOS 16.0+.
- Rated 4+.
App details
- Version
- 3.0.3
- Release status
- Regional release
- Age rating
- 4+
- Requires
- iOS 16.0+
- Size
- 83.5 MB
- Languages
- Dutch, English, French, German, Italian, Spanish, Swedish
- Price
- Free
- First seen
- November 2022
- Top markets
- US, AU, CA
- Publisher country
- US
- Website
- Visit website
- Support
- Visit support
Release history
80 versions tracked
- Version 3.0.3Latest
- Version 3.0.2
- Version 3.0.1
- Version 3.0.0
- Version 2.10.5
- Version 2.10.4
- Version 2.10.3
- Version 2.10.2
- Version 2.10.1
- Version 2.10.0
- Version 2.9.8
- Version 2.9.7
Ships about one a fortnight.
In-app purchases
3 products · United States
- Premium MonthlyMonthly$19.99
- Premium 6 MonthsHalf-yearly$99.99
- Premium 1 YearYearly$149.99
What users say
- 3.0
Disappointing though it does the job
Beyond the disappointing decision to turn to subscriptions, the app itself lacks detail, testing, and offers no customer support for what is now a paid product. For instance, attention to detail: realistically most parents will be entering log data one handed while juggling a baby. Yet logging anything requires stretching across the screen. Make it easy to use one handed! It would be great to double tap the log to zoom in, edit without clicking into five things, and more. Testing: I frequently run into confusing sleep logging with overlapping sessions and I really don’t think they adequately tested this user flow. Customer support: data didn’t load for a full day. Another time the app update removes the diaper button temporaruly. I cannot submit a customer ticket without five pieces of product data, yet I am a paying customer. Three stars because the log is pretty straightforward and does the job. The Snoo control works as expected too. This app saves us from having to use an additional app to log data. I’m grateful I don’t need to tinker with Snoo settings because I fear I would find it confusing too.
Reviewed on version 2.1.3
- 1.0
App is necessary evil
We are on our second time Snoo and the app user experience has only declined over the past 4 years since our first. We have bought both Snoos used for half price and resold after - I recommend this as the Snoo is far overpriced for how little customization is offered by this app. There is no way to use the Snoo effectively without this app which continues to decline. The physical product is great but this app alone makes the asking price too high. The most recent app update removed the ability to double tap to zoom into sleep details. Instead they added the ability to track feeds and diapers which is unintuitive and unnecessary. Many better apps like Huckleberry track those things much better, I just need the Snoo to tell me about time in bassinet and levels etc. which is almost impossible to find now. The app has to be manually opened each time to lock the Snoo from automatically turning up levels which should be available as an option but is not. Instead they send me notifications recommending I allow the Snoo to increase speed!! I want to be in charge of how I use the Snoo but it is very difficult to customize. In 4 years the app has added no improvements or increased customization and only become more convoluted and frequently disconnects from the Snoo itself. I wish the app could be as sleek as the physical product and provide me with easy customization of sound levels and motion limits if I want them.
Reviewed on version 1.8.0
- 1.0
Corporate Greed Has Ruined 2nd Hand Experience
Everyone knows that Snoo bassinets are extremely expensive. We opted out of the investment for our first child and now with our second decided to try it when a friend offered their’s 2nd-hand for a steep discount. While the features of the bassinet have been useful, I was uncomfortable with using constant motion for my infant and decided to use the “weaning mode” exclusively from the beginning so that I only used the motion when he really needed it. This has worked wonderfully for our family and little one and makes me more at ease about using a snoo to begin with. All was perfect until the recent update to the Happiest Baby app and the subscription gating of this weaning feature among others. I can understand where deeper insights might be blocked behind a pay wall, but it seems nothing less than crooked to hide the products weaning feature behind a monthly subscription. So parents have to literally pay you money to quit your product or use it in a “lite” way?? Especially for those of us who already invested in the product and were actively using these features before the update. It’s one thing if new customer choose not to buy a snoo because of all this paid feature-gating, but we didn’t sign up for this. Shame on you, Happiest Baby for slapping another monthly subscription on moms of infants who already spent hundreds if not $1,00+ to use your product. Maybe rethink which features are truly “premium” and consider if it’s worth it to you to continue financially squeezing new parents for all their worth.
Reviewed on version 2.0.2
About Happiest Baby, makers of SNOO
3,579 characters
Parenting is hard. Getting sleep + peace of mind shouldn’t be! Maximize your Happiest Baby devices’ ZZZs-boosting benefits—plus, get expert tips, track activities & more! The Happiest Baby App is your all-in-one parenting companion. It connects seamlessly with your Happiest Baby devices, including SNOO Smart Sleeper—the world’s first FDA De Novo authorized infant sleep system—and SNOObie Smart Soother—our all-in-one sound machine, nightlight, and sleep trainer, while offering additional features like a free baby tracker and the Timeline, packed with personalized parenting advice. CUSTOMIZE YOUR SNOO EXPERIENCE Created by Dr. Harvey Karp, renowned pediatrician and sleep expert, SNOO intelligently responds to your baby’s needs with womb-like soothing to help the whole family get 1-2+ hours more sleep a night. The Happiest Baby App lets caregivers personalize their baby’s sleep journey with advanced SNOO settings, including: * Log: Track every SNOOze automatically, see sleep-wake patterns at a glance, and keep tabs on sleep successes! * Alerts: Get notified if your baby needs more than SNOO's soothing (due to hunger or discomfort). * Remote Control: Quickly respond to your baby's unique needs by adjusting SNOO’s levels up and down. * Adapt: Pick the best motion and white noise settings for your baby—boost the level of rhythmic sensation to get through sleep disruptions, adjust sensitivity for the just-right response, and more! * Easy Weaning: Special setting helps babies learn to sleep without motion, to prepare for the transition to the crib. EASILY TRACK BABY’S ACTIVITIES Record sleep (in and out of SNOO), feeds, diaper changes, growth, and pumping all in one place so you get a full picture of your baby’s routines! GET DR. KARP’S ADVICE…AT YOUR FINGERTIPS Like a pediatrician in your pocket, more than 1,000 articles and expert tips are available in the Timeline to answer your questions and guide you through every little milestone of babyhood...and beyond! PROGRAM SNOOBIE ROUTINES SNOObie is our all-in-one white noise machine and nightlight system! This portable bedtime buddy features customizable nightlight colors and special soothing sounds that can be controlled with the App. To program SNOObie routines that signal when it’s time to sleep or when it’s okay to wake, just pick your preferred light color, sound, time, and day(s) of the week. Once you save the routine, set it by tapping your device to SNOObie, and your routine will be ready to play at the scheduled day and time! A Wi-Fi® connection is required to connect the App to your Happiest Baby products. An NFC-enabled device is required to connect the App to SNOObie. For more info or if you have questions, visit HappiestBaby.com!
Note: Auto-renewable subscriptions can be canceled anytime with no penalty. Prices are in USD. Pricing may vary in other countries and actual charges may be converted to your local currency depending on your country of residence. Payment will be charged at confirmation of purchase. Subscription automatically renews unless canceled at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period with the same term (monthly) and same price. Privacy Policy: https://legal.happiestbaby.com/privacy-policy?lang=en_US Terms of Service: https://legal.happiestbaby.com/terms-of-service?lang=en_US ISI: https://happiestbaby.com/fda
Screenshots
7 iPhone screenshots
Happiest Baby, makers of SNOO iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.
Happiest Baby, makers of SNOO iOS app generates an estimated monthly revenue of $300K.
Happiest Baby, makers of SNOO iOS app download estimates are updated daily. The app maintains a 4.0-star rating based on 5.4K user reviews, indicating strong user satisfaction in the health & fitness market.
Happiest Baby, makers of SNOO iOS app holds position #72 in the health & fitness revenue rankings. The app's performance metrics suggest significant growth potential in a low-competition segment.
You can download Happiest Baby, makers of SNOO iOS app from the App Store for iOS devices, requiring iOS 16.0 or later. The app offers in-app purchases for enhanced functionality.
View on App Store