Instagram icon
iOS

Instagram

Videos, creators & friends

by Instagram, Inc.

4.7(29.6M)
Downloads
1M

Last 30 days

Revenue
$10M

Last 30 days

Rev/Download
$10

Avg per download

Rating
4.7

29.6M reviews

Performance Insights

Category rankings

FreeTop Chart#305
GrossingTop Chart#81

Competition level

High competition

Downloads or revenue clear the 500K mark — breaking in here means outspending an incumbent.

On the store

16 years

Released October 2010 · 715 releases since

App Summary

Instagram is an iOS app (Free) by Instagram, Inc. in the top chart category, holding #30 in the free top chart and #8 in the grossing rankings. It draws an estimated 1M downloads a month and holds a 4.7-star rating.

  • Monetizes through in-app purchases ranging from $0.99 to $14.99.
  • Ships new versions about one a week.
  • Latest version is 445.0.0, released August 31, 2026.
  • 86% of ratings are five-star.
  • Available in 38 languages.
  • Strongest in US, BR, CN.
  • Downloads at 578.7 MB and requires iOS 16.3+.
  • Rated 13+.

App details

Version
445.0.0
Release status
Worldwide
Age rating
13+
Requires
iOS 16.3+
Size
578.7 MB
Languages
Bengali, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Gujarati, Hindi, Hungarian, Indonesian, Italian, Japanese, KN, Korean, Malay, ML, Marathi, Norwegian, Polish, Portuguese, PA, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, TA, TE, Thai, Turkish, Ukrainian, Vietnamese
Price
Free
First seen
October 2010
Top markets
US, BR, CN
Publisher country
US

Release history

715 versions tracked

  1. Version 445.0.0Latest
  2. Version 444.0.0
  3. Version 443.1.0
  4. Version 443.0.0
  5. Version 442.0.0
  6. Version 441.0.0

Ships about one a week.

In-app purchases

3 products · United States

  • Instagram BadgeOne-time$4.99
  • Meta Verified Standard (Monthly)Monthly$14.99
  • Instagram BadgeOne-time$0.99

7 entries were identical in name, price and billing period and were combined.

What users say

5
86%
4
7%
3
2%
2
1%
1
4%
  • 2.0

    Questionable security and no human being to talk to about it!

    I wouldn’t be writing this review, if I had been capable of talking to actual person! In the middle of the night, while I was asleep, someone succeeded at hacking into one of my Instagram accounts…after only two failed attempts! At the time of the first two attempts, which, again, happened while I was asleep, Instagram sent codes to my phone. On the third attempt, a message was sent to me via WhatsApp, informing me that my account had been accessed. That was just after 2AM. When I discovered these messages, after I woke up, at around 8AM, I clicked on a link that required me to verify whether it was me who had logged in. I, of course, clicked on “This wasn’t me.” Nothing happened! Every time I tried clicking on that option, a message popped up saying, “Something went wrong. Please try again.” It just said that over and over again. I was horrified. I had two Instagram accounts. The one that was hacked into, I simply deleted because I wasn’t using it that much anyway. The big problem is, the account that was hacked into was connected to my other, more important account, as well as my Facebook profile. I wonder what information the hacker stole! Lord knows, they had plenty of time to take whatever they wanted! The most I could do was chat with an AI bot about it! I gave this app two stars, instead of one, only because there is plenty about Instagram that I actually like, but what is it worth to have such a social media account when things like this can happen so easily?!

    Reviewed on version 410.0.0

  • 5.0

    Creative and User-Enhancing Suggestions

    Dear Instagram Developers, I hope this message finds you well. I am writing to offer a few suggestions that I believe would greatly benefit and enhance the functionality of Instagram. Firstly, I propose the inclusion of a feature that would allow users to add music to their profiles. This addition would undoubtedly add a whole new dimension of creativity and personalization, empowering users to express themselves through their favorite tunes. Secondly, I would like to address a concern regarding the white circle that surrounds the profile photo. In my opinion, this visual element can sometimes disrupt the overall aesthetic and proportion of the photo. I respectfully suggest that the option to remove or customize this circle be made available, allowing users to further curate their profiles in alignment with their personal branding. Last but not least, I would like to express my desire for Instagram to support the option of using GIFs as profile photos. This animated form of self-expression would undoubtedly inject a playful and engaging element into users' profiles, increasing their appeal and individuality. I genuinely believe that these proposals could positively impact the Instagram user experience, fostering increased creativity and allowing for further personalization. I appreciate your time and consideration, and I eagerly look forward to seeing the continued evolution of the platform. Thank you for your attention to these suggestions.

    Reviewed on version 337.0.0

  • 5.0

    My problem

    Instagram is a really good app and I love it but I had a problem recently… Someone made an account pretending to be me they used one my pictures from my page and used my name and middle name as well, at first I thought it was a friend but then I realized it was someone else I reported that account but they didn’t take the account down. I also asked everyone I follow, friends almost everyone on Instagram to report the account which they did and the account was still not taken down! I had people after people after people reporting this account and they still would not take the account down after a while I gave up because I’m not gonna waste my time if you guys aren’t doing anything about it. A couple weeks later I had a message request from that account making a joke about it saying “Hey can you stop pretending to be me!?” And then they said “nah I’m just kidding I don’t wanna be you anymore, here’s the password to this account” and the password to the account actually worked there wasn’t no email or phone number which was odd. I’m glad this person stopped pretending to be me! But that is not the point. That person can be pretending to be someone else as I type this right now and the fact that you guys didn’t do anything to try and help is sickening honestly. Honestly love the app but you guys gotta do better people should not be able to pretend be someone else and then when we ask for you to take there account down you refuse very unhappy with that. Hope this review helped just be careful especially with your children on this app, Thank you.

    Reviewed on version 297.0

About Instagram

1,430 characters

Little moments lead to big friendships. Share yours on Instagram. — From Meta

Connect with friends, find other fans, and see what people around you are up to and into. Explore your interests and post what's going on, from your daily moments to life's highlights.

Share what you’re up to and into: - Turn your life into a movie and discover short, entertaining videos on Instagram with Reels. - Keep up with friends on the fly with Stories and Notes that disappear after 24 hours. - Start group chats and share unfiltered moments with your Close Friends. - Share memories from recent events or trips in Feed. - Customize your posts with exclusive templates, music, stickers and filters.

Dive into your interests. - Watch videos from your favorite creators and discover new content that’s personalized to your interests. - Get inspired by photos and videos from new accounts in Explore. - Discover brands and small businesses, and shop products that are relevant to your personal style.

Some Instagram features may not be available in your country or region.

Terms and Policies: https://help.instagram.com/581066165581870

Consumer Health Privacy Policy: https://privacycenter.instagram.com/policies/health

Learn how we're working to help keep our communities safe across Meta technologies at the Instagram Safety Center: https://about.instagram.com/safety

Screenshots

7 iPhone screenshots
Instagram iPhone screenshot 1
Instagram iPhone screenshot 2
Instagram iPhone screenshot 3
Instagram iPhone screenshot 4
Instagram iPhone screenshot 5
Instagram iPhone screenshot 6
Instagram iPhone screenshot 7
Frequently Asked Questions

Instagram iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.

Instagram iOS app generates an estimated monthly revenue of $10M.

Instagram iOS app download estimates are updated daily. The app maintains a 4.7-star rating based on 29.6M user reviews, indicating strong user satisfaction in the top chart market.

Instagram iOS app ranks #30 in the free top chart and #8 in revenue rankings. The app's performance metrics suggest strong market presence with established user base.

You can download Instagram iOS app from the App Store for iOS devices, requiring iOS 16.3 or later. The app offers in-app purchases for enhanced functionality.

View on App Store
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