Last 30 days
Last 30 days
Avg per download
172.2K reviews
Last 30 days
Last 30 days
Avg rev. per download
172.2K reviews
Performance Insights
Competition level
Medium competitionA contested but enterable niche: six figures of monthly volume, not seven.
On the store
Released January 2026 · 58 releases since
NYT Crossplay: Word Games is an iOS app (Free) by The New York Times Company in the mobile app category. It draws an estimated 300K downloads a month and holds a 4.8-star rating.
- Monetizes through in-app purchases ranging from $5.99 to $49.99.
- Ships new versions about one a week.
- Latest version is 2.29.0, released September 3, 2026.
- 90% of ratings are five-star.
- Available in 1 language.
- Strongest in US, GB, CA.
- Downloads at 88.3 MB and requires iOS 26.0+.
- Rated 13+.
App details
- Version
- 2.29.0
- Release status
- Regional release
- Age rating
- 13+
- Requires
- iOS 26.0+
- Size
- 88.3 MB
- Languages
- English
- Price
- Free
- First seen
- January 2026
- Top markets
- US, GB, CA
- Publisher country
- US
- Website
- Visit website
- Support
- Visit support
Release history
58 versions tracked
- Version 2.29.0Latest
- Version 2.28.0
- Version 2.27.0
- Version 2.26.0
- Version 2.25.1
- Version 2.25.0
- Version 2.23.0
- Version 2.22.0
- Version 2.21.0
- Version 2.20.0
- Version 2.19.0
- Version 2.18.0
Ships about one a week.
In-app purchases
2 products · United States
- Crossplay - MonthlyMonthly$5.99
- Crossplay - AnnualYearly$49.99
What users say
- 5.0
Iconic, Must have for NYT Games as well as Word Games.
The interface, gameplay, clean graphics, the ability to save my progress to Apple ID with my NYT account, the whole core mechanics of this game is incredible. It is so addicting placing words and adding friends and seeing everyone’s statistics in each profile and watching my own stats in my profile rack up! Very smooth and crisp! The ads also isn’t an issue with NYT games ads only them only being 5 seconds feels endless and seamless between some games, they also don’t pop up after every turn that some other word games have as an issue. This is a simple clean cut word game where there isn’t any currency or other type of power up’s to help with words/ having the game find them/place them for you, this is purely and entirely your own mind and tiles! Also this game makes it unique where it feels fresh and different from say scrabble or words with friends making this game even better! Please keep this going forever with updates! The best game on the Apple Store that I have played in a long time! A must have for word games on your phone. Again, Better than other leading ones in the same category!
Reviewed on version 2.0.0
- 5.0
Great if you like making up nonsense words
This game is a lot like Scrabble, a game I love and have played since childhood. Unfortunately, there are some key differences that make it less than stellar. One thing is that when you play against another human being, the game can really drag on. As long as a player takes their turn within 7 days, the game is viable. I just finished a game that went on for 11 days. I don’t expect people to e waiting to make a move at any moments, but 11 days is like, why bother? The worst part, though is there are all sorts of “words” that I would never accept from an opponent on Scrabble. I just finished reviewing a game I played and the bot told me my best move would have been “mm”. Since when is “mm” a word?! I’ve taken to just trying random letter combinations until something sticks. Like, I could play this game with no knowledge of English and probably do fine.
Reviewed on version 2.23.0
- 2.0
Needs Improvement
This is basically a copy of Words With Friends but with a few tweaks, including a slightly different board layout and slightly different tile scoring. Unfortunately, none of these tweaks improve the game over other on-line iterations of the concept. Bothersome is that the game promises to pair you with a player equal to your playing level, but this is not the case. You can see others’ stats, and I’m often paired with someone who’s playing level is not close to mine. Most bothersome is the option to play against the computer, as even the hardest level is far too easy. My scores against the computer are consistently in the range of +200 points and double the computer’s score. Why not have a very hard level? It’s difficult to fathom why NYT Games wouldn’t create a more innovative and challenging product. But it is typical of the “dumbing down” of NYT games recently, especially the crossword. Clearly this new addition to NYT Games is a money grab. It’s sad the NYT no longer sees an investment in quality over mediocrity as a factor in the success of the NYT brand.
Reviewed on version 2.4.0
About NYT Crossplay: Word Games
1,948 characters
Play with friends, compete and connect in Crossplay, the first 2-player word game from NYT Games that blends socializing and strategy. Play distraction-free and build words with letter tiles. Use built-in tools to learn, improve and win, or simply enjoy the challenge of this multiplayer game.
App Features:
PLAY • Take turns placing letter tiles on a shared word game board. • Build words and rack up points with easy-to-play, focused gameplay. • No in-app ads. Focus on your word game strategy.
CONNECT • Easily play word games with friends and family. • Share strategies and friendly banter with in-game chats. • Grab your letter tiles and go word-to-word in this multiplayer game.
COMPETE • Start a friendly competition and climb the leaderboard. • Play multiple word games against friends or random opponents simultaneously. • Get matched up with equal opponents.
IMPROVE • Get tips from Cross Bot after every 2-player game and computer game. • Spell and sharpen your word game skills against the computer.
LEARN • Expand your vocabulary with the word of the day and a built-in dictionary. • Check your game history and review your thewords you made on the game board.
STATS • Track your progress and lifetime stats, including wins and losses, average scores, longest words and more.
BY DOWNLOADING THE NEW YORK TIMES CROSSPLAY APP, you agree to: • The New York Times Privacy Policy: https://www.nytimes.com/privacy/privacy-policy • The New York Times Cookie Policy: https://www.nytimes.com/privacy/cookie-policy • The New York Times California Privacy Notices: https://www.nytimes.com/privacy/california-notice • The New York Times Terms of Service: https://www.nytimes.com/content/help/rights/terms/terms-of-service.html • Crossplay Acceptable Use Policy: https://help.nytimes.com/35116654771220-Crossplay-Acceptable-Use-Policy
Screenshots
8 iPhone screenshots
NYT Crossplay: Word Games iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.
NYT Crossplay: Word Games iOS app generates an estimated monthly revenue of $20K.
NYT Crossplay: Word Games iOS app download estimates are updated daily. The app maintains a 4.8-star rating based on 172.2K user reviews, indicating strong user satisfaction in the mobile app market.
NYT Crossplay: Word Games iOS app competes actively in the mobile app category. The app's performance metrics suggest strong market presence with established user base.
You can download NYT Crossplay: Word Games iOS app from the App Store for iOS devices, requiring iOS 26.0 or later. The app offers in-app purchases for enhanced functionality.
View on App Store