YNAB icon
iOS

YNAB

Never worry about money again

by You Need A Budget LLC

4.8(61.8K)
Downloads
30K

Last 30 days

Revenue
$400K

Last 30 days

Rev/Download
$13.33

Avg per download

Rating
4.8

61.8K reviews

Performance Insights

Category rankings

GrossingFinance#61

Competition level

Medium competition

A contested but enterable niche: six figures of monthly volume, not seven.

On the store

10 years

Released October 2015 · 217 releases since

App Summary

YNAB is an iOS app (Free) by You Need A Budget LLC in the finance category, holding #6 in the finance grossing chart. It draws an estimated 30K downloads a month and holds a 4.8-star rating.

  • Monetizes through in-app purchases ranging from $14.99 to $109.00.
  • Ships new versions about one a fortnight.
  • Latest version is 26.33, released September 2, 2026.
  • 90% of ratings are five-star.
  • Available in 1 language.
  • Strongest in US, CA, GB.
  • Downloads at 150.8 MB and requires iOS 18.0+.
  • Rated 4+.

App details

Version
26.33
Release status
Worldwide
Age rating
4+
Requires
iOS 18.0+
Size
150.8 MB
Languages
English
Price
Free
First seen
October 2015
Top markets
US, CA, GB
Publisher country
US

Release history

217 versions tracked

  1. Version 26.33Latest
  2. Version 26.32
  3. Version 26.31
  4. Version 26.30
  5. Version 26.28
  6. Version 26.27

Ships about one a fortnight.

In-app purchases

2 products · United States

  • YNAB Subscription (Monthly)Monthly$14.99
  • YNAB Subscription (Annual)Yearly$109.00

2 entries were identical in name, price and billing period and were combined.

What users say

5
90%
4
5%
3
1%
2
1%
1
3%
  • 5.0

    Excellent cash flow management tool

    Most budget programs are set it and forget it. Which is the problem: once you set it, you forget it and you drift away from your spending plan. The beauty of YNAB is that it is flexible and dynamic, and allows you to adjust your spending plan as you need to. I found the program itself is well designed, reliable, and easy to use. The only issues I’ve had were with banks making it hard to set up connectivity. But YNAB did a good job of communicating how they were working to resolve the issues. In the beginning it does take a few hours to set up categories and get banks connected, mainly because it is so customizable, but once it is set up it is virtually effortless to maintain. Do watch the tutorials first on how to set it up. But then I spend 1 to 3 minutes each morning reviewing the previous days expenditures, and maybe 10 minutes a month reconciling my accounts. It shows monthly and quarterly reports so I can see trends over time. The only tricky bit is understanding how YNAB budgets your credit card purchases. That is not intuitive the way the rest of the program is. But they produce tutorials that explain it well. The web platform is easiest to use for setting up your categories, and for reconciliation. But the phone app is essential for quickly checking your remaining budgets on the go, especially as you get close to your next payday. I highly recommend it for those who want to be in charge of their spending habits.

    Reviewed on version 3.3

  • 4.0

    Frustrated with Constant Design Updates

    UPDATE: Thank you for your thoughtful response. Despite my frustrations, I still think this app is great. The customer service is fabulous, too. I’ve had several issues that needed resolving over the years, and the folks at YNAB have always been responsive and helpful! I do have one more item to suggest. On the budget/plan page, would it be possible to move the items in the top corners back to their original places? (3 dots menu to the upper left corner, editing plan/views to the upper right corner?) For the sake of muscle memory. I keep hitting the wrong button when trying to update categories lol. ———————————— ORIGINAL REVIEW: Venting some frustration here…I have absolutely enjoyed using this app since finding it in 2021, but for heaven’s sake can you please slow down with the user interface updates?! It feels that lately, as soon as we get used to a new design things change. Still a great tool, just frustrated with the constant design updates. The app is starting to feel visually cluttered. Not a fan of the new Home Screen. Is there an option to disable? Would prefer to open app and immediately see the budget. Red notifications now on home button, only shows “cover overspending” at top of budget, have to toggle to Home Screen to see “new transactions” would prefer to see all those at a glance on top of budget screen. Floating add transaction button adds visual clutter to the screen, looked much more clean at the bottom in the center where it used to be.

    Reviewed on version 25.35

  • 3.0

    The iPad app is way to kiddy

    The app/methodology/paradigm(s) have really revolutionized the way I approach my own finances and i cannot recommend it enough from that regard as a service & function. I have budgeted myself for well over a decade and have done alright, but always felt there was some missing piece or rather a “hole” that seemed to be getting in my way. This app/way of tagging and budgeting really helped me see in a very adult way, the ways in which I was failing to connect some financial dots and keep myself from doing as well as I should have been; it made sense after I really pressed myself to drop my bad thinking that I had developed to try and work around the natural holes in a standard budget logic. Having said all of that, I find myself using my iPad Pro to access the web client, as the app itself is so kiddy and limited that it makes it actually harder to digest the information presented and make the most sense of it. So much information but it’s all so “big” that you can’t see the big picture, almost simply because the text and forms are so LARGE. Really the app could be and needs to be as feature-rich and dense as the web app; basically take the web app and adapt it to be touch targets and color coded like the app is. It could be so much BETTER than the web interface with all the screen real estate on the iPad and the easy entry and basic structure they have in place for it already. I really look forward to the iPad app “growing up.”

    Reviewed on version 2.6.2

About YNAB

4,194 characters

Have you ever worried about money? You are not alone.

Download YNAB, get good at money, and never worry about money again.

“We started YNAB January 1st with $37 saved and ended the year with $42,000. Plus we paid $14,000 cash for a new roof.” -Kyle, YNAB user since 2020

Start your free one-month trial and stop feeling like you’re bad at money.

“YNAB has removed the stress of money from my life and in doing so has helped make me a better husband. It's like I got to remove a personal flaw I had never been able to fix." -Kyle, again. We didn’t even pay him to say this, but maybe we should.

Why YNAB? -92% of YNAB users report feeling less stressed about money since starting. -The average user saves $600 in the first month, and $6,000 in the first year.

“A year of YNAB costs less than a massage and is a heck of a lot better for reducing stress.” -Kat, YNAB user since 2016

Benefits and Features

STOP ARGUING ABOUT MONEY …and start planning your life, together

-Create and share unlimited plans with up to six people with one subscription -Real time updates between devices make it easy to keep everyone informed -Cheaper than couples counseling

STOP DROWNING IN DEBT …and start seeing progress with your paydown

-Make a plan to pay down debt by calculating time and interest saved with the Loan Planner -Avoid new credit card debt with YNAB’s clever built-in spending categorization feature -Enjoy the benefits of a debt-paying community and resources

STOP FEELING DISORGANIZED …and start feeling totally in control

-Securely link financial accounts to automatically import transactions -Easily add transactions manually, if you prefer -Ask Siri to update your plan or provide expense category balances on the go

START REACHING MORE GOALS …and stop thinking your future is limited

-Keep your priorities and goals in focus -Visualize progress as you go -Watch your net worth climb

START SPENDING CONFIDENTLY …and stop feeling guilt, doubt, and regret

-Calculate your “Cost to Be Me” -Make a flexible, proactive spending plan -Always know how much you have to spend

START FEELING SUPPORTED …and stop feeling like you’re alone in this

-Talk to our “freakishly nice” award-winning support team (don’t tell them we called them freakish) -Join workshops and attend live Q&A sessions -Become part of our community of genuine, amazingly supportive people who get it -Attend one of our live events to learn, share, play, and even get tattooed with like-minded getting-good-at-money people. (Seriously.)

The first step of never worrying about money again is starting a free one-month trial. Are you ready to get good at money?

(You seem ready! And we already really like you, so please join us.)

Free for 30 Days, then Monthly/Annual Subscriptions Available

Subscription Details -YNAB is a one-year auto-renewable subscription, billed monthly or annually. -Payment will be charged to iTunes Account at confirmation of purchase. -Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period. -Account will be charged for renewal within 24-hours prior to the end of the current period. -Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase. -Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable.

You Need A Budget UK Limited is acting as an agent of TrueLayer, who is providing the regulated Account Information Service, and is authorized by the Financial Conduct Authority under the Electronic Money Regulations 2011 (Firm Reference Number: 901096)

Terms of Use: https://www.ynab.com/terms/?isolated

Privacy Policy: https://www.ynab.com/privacy-policy/?isolated

California Privacy Policy: https://www.ynab.com/privacy-policy/california-privacy-disclosure?isolated

Screenshots

9 iPhone screenshots
YNAB iPhone screenshot 1
YNAB iPhone screenshot 2
YNAB iPhone screenshot 3
YNAB iPhone screenshot 4
YNAB iPhone screenshot 5
YNAB iPhone screenshot 6
YNAB iPhone screenshot 7
YNAB iPhone screenshot 8
YNAB iPhone screenshot 9
Frequently Asked Questions

YNAB iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.

YNAB iOS app generates an estimated monthly revenue of $400K.

YNAB iOS app download estimates are updated daily. The app maintains a 4.8-star rating based on 61.8K user reviews, indicating strong user satisfaction in the finance market.

YNAB iOS app holds position #6 in the finance revenue rankings. The app's performance metrics suggest significant growth potential in a low-competition segment.

You can download YNAB iOS app from the App Store for iOS devices, requiring iOS 18.0 or later. The app offers in-app purchases for enhanced functionality.

View on App Store
We use cookies to improve your experience.View our cookie policy