Last 30 days
Last 30 days
Avg per download
28 reviews
Last 30 days
Last 30 days
Avg rev. per download
28 reviews
Performance Insights
Competition level
Low competitionUnder 100K on both downloads and revenue — the kind of niche a small team can still take.
On the store
Released October 2024 · 17 releases since
Start TODAY Meal Plan, Fitness is an iOS app (Free) by NBC News Digital, LLC in the mobile app category. It draws an estimated 8K downloads a month and holds a 3.4-star rating.
- Monetizes through in-app purchases ranging from $9.99 to $65.99.
- Ships new versions about one a month.
- Latest version is 3.2.0, released September 1, 2026.
- 42% of ratings are five-star.
- Available in 1 language.
- Strongest in US.
- Downloads at 66.5 MB and requires iOS 17.0+.
- Rated 13+.
App details
- Version
- 3.2.0
- Release status
- Regional release
- Age rating
- 13+
- Requires
- iOS 17.0+
- Size
- 66.5 MB
- Languages
- English
- Price
- Free
- First seen
- October 2024
- Top markets
- US
- Publisher country
- US
- Website
- Visit website
- Support
- Visit support
Release history
17 versions tracked
- Version 3.2.0Latest
- Version 3.0.0
- Version 2.4.1
- Version 2.4.0
- Version 2.3.1
- Version 2.3.0
- Version 2.2.0
- Version 2.1.0
- Version 2.0.0
- Version 1.3.0
- Version 1.2.0
- Version 1.1.2
Ships about one a month.
In-app purchases
2 products · United States
- AnnualYearly$65.99
- MonthlyMonthly$9.99
What users say
- 3.0
Start Today App Review - Sadly did not love
Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app.
Reviewed on version 2.4.0
- 5.0
As a long time exerciser/walker, I love this app!
I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time!
Reviewed on version 2.4.0
- 3.0
Not quite worth $10 a month
I enjoyed the workouts on this app very much (I’m not very interested in the meal plans).They are definitely suited to my age and level. However, I did try to reach out to customer service at one point with a question and never received a response. Also, the picture size is definitely suited more to phones than larger devices like an iPad, which is what I prefer to use. At this point, I’m not continuing with the app but may return at some point.
Reviewed on version 2.0.0
About Start TODAY Meal Plan, Fitness
3,928 characters
Your wellness journey starts here! Start TODAY now has a free option, making it easier to start your wellness journey. Join our community and get 1 Community Challenge, 1 Expert Meal Plan, and Daily Motivation at no cost. Want more? Upgrade to Start TODAY Premium to unlock unlimited workouts and challenges, all meal plans and recipes, live coaching calls, journaling, achievements, and more support to help you reach your wellness goals.
MEAL PLANS: Take the stress out of mealtime with simple, delicious meal plans designed by our expert dietitians including Joy Bauer, RDN. Free users get access to 1 Expert Meal Plan to help make healthy eating easier. Upgrade to Premium to unlock all meal plans and recipes, with approachable ideas, helpful cooking tips, and expert guidance to support your goals.
FITNESS CHALLENGES: Get moving and stay motivated with fitness challenges designed to meet you where you are! Free users can join 1 Community Challenge and build healthy habits alongside the Start TODAY community. Upgrade to Premium for unlimited workouts and challenges, from walking and dance cardio to Pilates and strength training.
JOURNALING: Premium members can access thoughtful daily prompts curated by our expert team. Journaling in the Start TODAY app makes it easy to reflect, set intentions, and find motivation in everyday moments. It’s a simple practice designed to help you stay grounded, celebrate your progress, and keep moving forward—one small win at a time.
LIVE COACHING: Premium members get access to live coaching calls twice a month with our nutrition and fitness experts. Ask your questions in real time, get practical tips and strategies to support your wellness goals, and connect with experts and the Start TODAY community along the way.
ACHIEVEMENTS: Premium members can celebrate their progress with achievements throughout their wellness journey. Earn badges for completing workouts, building healthy habits, and showing up consistently. Track your progress, build new streaks, and celebrate your wins—because every step forward deserves recognition.
MOTIVATION: Everyone can use a little boost! Free users get Daily Motivation with encouragement and inspiration to help you stay focused on your wellness journey. Get the support you need to keep showing up, taking small steps, and building healthier habits with Start TODAY. You’re not alone—we’re in this together!
Subscription Information: Subscriptions can be billed monthly (at $9.99/month) or annually (at $65.99/year). Taxes may apply. All new users can enjoy a 7-day free trial regardless of subscription type. After your free trial ends, you will automatically be charged the price displayed at your point of purchase or any updated subscription price. Your subscription will renew and you will be charged automatically each month for monthly subscriptions or each year for annual subscriptions unless you cancel before you are charged. Offer is subject to change. You can cancel your subscription anytime. Subscriptions purchased through the App Store are subject to the App Store’s cancellation policies and procedures. For more information, please visit: http://help.today.com/start-today
Customer Support: We want to hear from you! Contact [email protected] with any questions or feedback, or visit: http://help.today.com/start-today
Additional Information: Please note that use of the Start TODAY app is limited to the United States and its territories Video is accessible via 3G, 4G, LTE and Wi-Fi networks – data charges may apply Privacy Policy: https://www.nbcuniversal.com/privacy?brandA=TODAY&intake=Start_TODAY_App Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=TODAY&intake=Start_TODAY_App CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=Start_TODAY_App
Screenshots
8 iPhone screenshots
Start TODAY Meal Plan, Fitness iOS app monetises through in-app purchases. The current products and price points are listed in the in-app purchases table on this page.
Start TODAY Meal Plan, Fitness iOS app generates an estimated monthly revenue of $30K.
Start TODAY Meal Plan, Fitness iOS app download estimates are updated daily. The app maintains a 3.4-star rating based on 28 user reviews, indicating mixed user feedback in the mobile app market.
Start TODAY Meal Plan, Fitness iOS app competes actively in the mobile app category. The app's performance metrics suggest significant growth potential in a low-competition segment.
You can download Start TODAY Meal Plan, Fitness iOS app from the App Store for iOS devices, requiring iOS 17.0 or later. The app offers in-app purchases for enhanced functionality.
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