Google Ads

Google Ads Has Become More Expensive and Difficult to Manage

I have been using Google Ads for many years, and over the last 2–3 years it has become much more difficult and expensive to manage. One of my biggest concerns is Target ROAS. Even a small change, for example from 200% to 220% or 240%, can suddenly reduce impressions, spending, traffic, and overall performance significantly. When I lower it again, it can still take time for the campaign to recover. I also experience a similar problem when changing the daily budget. For example, when I am on vacation I may temporarily lower my budget, or later increase it again. Even relatively small budget changes can sometimes cause the campaign performance to drop dramatically or almost stop running. I do not understand why an established campaign should react this severely to a normal budget adjustment. Cost per click has also increased substantially—more than double in many cases compared with a few years ago. Increasing the budget does not necessarily solve the problem either, because campaigns can still show “Limited by budget” while clicks remain extremely expensive. I have spoken with Google Ads specialists by phone, but I still have not received a clear explanation of why Target ROAS or budget changes can affect established campaigns so dramatically. I understand that competition and advertising costs change over time, but advertisers need much more transparency about automated bidding, Target ROAS, budget changes, learning periods, and how long recovery should realistically take after an adjustment. Google Ads is still important for my business, but after many years of advertising, I feel the system has become more expensive, less predictable, and much harder to control.

Reviewed on version 3.36.20086932

Horrible!

Google ads customer service and app is horrible! Previously I had used google ads for years with no issues. After they updated it immediately went down hill. It keeps asking you to verify your account after they've sent you an email saying that you've been approved. The mean girls who answer the phone will hang up on you or forward your call to a dead end and you will never be able to communicate with anyone. They will tell you that only a few people work in the google ads expert team and they're not available to answer the phone. So you're telling me that google is a billion dollar company and billions of business use google ads but they only have 3 expert's available to answer your phone call? Next you try to set up chat and you will get the error message and again no one is able to answer your chat. Don't even think about emailing, that's not going to work. Finally someone on chat picks up to only tell you what you already know that your account isn't working and THEY have to email someone who can help you?!? I would like to know how many billions of dollars that google ads is receiving from businesses yearly and I'd like to know why the customer service for my TV is better than this company!!! The only reason why I use google is because believe it or not, yelp is worse! I'm so sick of these predatory companies knowing we desperately need their services and them laughing at as when they hang up on us! After MONTHS of frustration !!

Reviewed on version 2.54.530629792

Garbage ads

Google ads is GARBAGE I placed an ad that was highly targeted to USA only presence traffic, go to bed at 1 o’clock in the morning woke up seven hours later with 300 clicks on my ad and almost 4000 impressions and five sign ups for my website all four names and all get rejected on the applications because they are international applicants then I paused my campaign, because obviously I was getting spam clicks even though my optimization score was 100 and my audience was highly targeted so after I paused my campaign, I got a message at the top of my screen, saying my campaign ads are no longer showing low and behold it’s been almost 3 hours since I canceled my campaign and ironically, I’m still getting clicks even though no campaign is showing and then they charged $50 to my card for their spam clicks, and my cost is still going up even though my campaign is canceled Google is a scam no other way to explain why I’m still getting fake clicks. On a campaign that is no longer running for over three hours now and in those three hours I’ve gotten another 20+ clicks. That I’m having to pay for that or not legit just like the other 300 I got overnight that was supposed to be USA targeted traffic. Do not waste your time or money with them and I am putting this review on every platform. Then I wrote them an email hours ago about what’s going on and big surprise no response.

Reviewed on version 2.52.517451696